These days, you would be hard-pressed to find a business that does not have a website of some kind, but unfortunately, not all websites are created equally. Many small-business owners do not have the skills, money, or time to build a website that gives off the right impression of their product or service. It is all too easy to end up with a website that looks cluttered, dated, and does not communicate your brand’s personality. If any of this is sounding familiar, read on, because this article highlights some important points to keep in mind when designing or redesigning your business’ website.
Simplicity is best
Just because you can add lots of flashing images and brightly colored buttons and animations to your website, it does not mean that you should. It is very easy to overdo these effects, which can make your website visually unappealing and unpleasant for the user to view. They may even find themselves unable to locate the product or information they are looking for if you are not careful. Instead, concentrate on presenting clear and concise content in a simple and orderly format. The clearer your message and the tidier the website, the more reassured your customers will feel.
Pick the colour palette carefully
The colours that you choose for your website can make a big difference to the overall impact it has on your customers. You should ensure that your brand’s logo and colour scheme is represented, but where possible, complementary colors and text that contrasts well against the background are ideal. Remember to include plenty of ‘white space’ – also referred to as negative or blank space – on the website as this makes it easier for the user to view and digest the relevant information.
Make sure the text is easy to read
Modern readers are more likely to scan through text than they are to read the detail, so be sure to keep this in mind when adding copy to your website. An effective tactic is to use sub-headings throughout longer pieces of text so readers can quickly scan over to the part they are most interested in. Bullet points, bold or highlighted phrases, and small paragraphs are also recommended when laying out your copy. Choose a font that is easy to read, big enough and contrasts well against the background.
Choose high-quality images
The images that you choose for your website are highly important as they will help your customers to engage with your brand and communicate your personality. Ideally, photos of your products should be of professional quality to show them in their best light. Images should be added in the correct format and in the right size to ensure they do not impact the loading speed of your website. If you find it difficult to add images or text to your website, consider reaching out to website support services that can help to make your website as professional as possible.
Simplify the menu
The navigation menu on your website is crucial to its success as it is where you guide users around your website, hopefully towards making a purchase or placing an enquiry. Your menu should be as simple and as intuitive as possible, as overloading it with every page on your website is likely to overwhelm visitors, which may cause them to abandon the website altogether. Click here for tips on designing a navigation menu.
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