Every brand has its unique logo and name that identify it. They can inform people about the products and services offered by the brand. Many brands use icons and letter-based logos. Protecting your logo and brand name helps to maintain your identity in the industry.
Also, it’s recommended to claim your brand name on all social media platforms so that everyone can identify your brand with the name and logo. Moreover, you have to copyright and trademark the logo and brand name to prevent others from stealing it.
Copyrights primarily protect the rights of the creator, while a trademark protects the authenticity of the brand. Copywriting and trademarking both protect your intellectual property. A trademark protects the name, logo, slogan, fonts, and symbols of your brand. If you have a trademark, you can raise charges against another party if they try to take your logo and brand name.
How to Trademark Your Logo and Brand Name
Before you create a name and logo for your brand, you need to ensure that no other company uses the same or similar name and logo. Then, after you have done thorough research, you can apply for trademark registration with the name, logo, images, and necessary details about your brand. After you complete the application process, it can take a few months for you to hear the final decision. However, this wait is worth it as your brand name and logo will be safe for the rest of your life.
How to Copyright Your Logo and Brand Name
Before you design your logo, you need to confirm that other companies are using no similar logos. After creating the logo, fill out the application form online or on paper according to your preference. Then, pay the registration fee and send copies of your logo. After a while, you will receive a confirmation mail from them.
You can monitor your brand by setting a Google Alert on your business name and use social media management tools to keep an eye on people trying to defame your brand. If anyone is trying to destroy your brand’s reputation, you will be able to take action quickly.
Risks of Not Protecting Your Brand
Some of the potential risks of not protecting your brand are:
- It can damage your business reputation.
- Your brand value can go down.
- Your competitors can provide inferior quality materials or services relating to your brand, and it can affect your brand to a great extent.
If you are a business owner, you want to protect your brand to ensure that your hard work does not go down the drain. Now you know how to copyright and trademark your brand name and logo to secure them forever.
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