How to Start an Online Consulting Business

Consulting an individual or an organization based on your experience and expertise remains one of today’s fastest-growing job markets. Every time a new field of study or technology is created, consultants with new expertise are required. Fortunately for entrepreneurs and businesses alike, technology has simplified building a consulting career online.

Are you brainstorming about how to start online consultation? That’s quite a good decision you have made. The global consulting market has undergone phenomenal growth over the past couple of years owing to increasing demand for assistance across different industries like business operations, law, financial services, healthcare, etc. The global consulting market size is nearly $160 billion, according to Statista, making it the right time to start your consulting business online. This blog is a comprehensive guide on launching your consulting business; let’s get started right away. 

Find a niche to target

Offering something to everyone is not the best approach you can adopt, especially in consulting business. Apply your expertise and time to a market that needs your offerings. 

In this way, you can tailor your online consulting services, so they offer value to a particular group of individuals or businesses. 

To find the niche, ask the following questions yourself:

  • What are the services that are currently missing in the industry?
  • What are areas of your expertise?
  • What solutions you can give for the problems that remain unsolved. 
  • Who would gain the most from your experience and expertise? 

Once you find answers to all the questions, you will know who your target client is and how you can start offering service to them. Common consulting niches include business consulting, carer consulting, project management, information technology, advertising law, marketing, etc., 

Understand what the market demands

After finding the right niche, think about the challenges or problems businesses in your niche face. To efficiently provide online consulting services, it’s not just enough to have knowledge and skills. You must know the market thoroughly to offer consulting solutions that the market demands. Conducting market research is an easy way to understand what your target market demands. Take a look at other online consulting businesses that operate in the same niche to know about their services and pricing. 

Invest time in networking

Creating networks is critical in establishing a successful online consulting business. It allows you to connect with key people in the same industry and make yourself familiar with your potential clients. Besides creating relationships offline, you can rely on social media platforms to seek introductions and content with each other. Exchange contact information and send follow-up emails and use professional networking platforms like LinkedIn to find new clients. 

Create your online consulting profile

In today’s digital world, your online presence, meaning a website, is often your client’s first place of interaction with you. Establish a strong presence in social media platforms like LinkedIn, Facebook, Twitter, Instagram, and YouTube so that search results are returned to these platforms for the name of your consulting brand. 

With a strong online presence, you can easily attract target client base and convince them to try your services. Setting up a business website is also an important part of building your online profile, which is what we are going to look into in the next section. 

Setting up your online consultation platform

Not everyone had access to consulting back in the old days as large consulting firms greatly dominated the industry. Only well established businesses or corporations had the privilege to seek the assistance of consultants. However, with the launch of online consulting platforms, consultants have become more accessible to companies of all sizes and shapes. 

Online consulting platforms simplify the process of hiring consultants. It also opens up lucrative opportunities for freelance consultants to establish their careers. To conduct online consultation, you can use an integrated software solution for consultations and management. It can help you access modern communication channels that facilitate a seamless connection between you and your clients. 

If you are looking for the right software solution, Pinlearn is one such solution that can help you set up an online consultation platform. It features all essential functionalities like live chat, video conferencing, file transfer, screen sharing, consultation booking, payment management, admin panel, and more.

Create a competitive pricing structure

One of the area’s most consultants find challenging is coming up with the right pricing structure. Creating a pricing structure for your online consulting business requires some research and trial and error to determine the total amount of time you spend on a project. 

Generally, an hourly rate is the common pricing structure you can adopt. However, you can follow other fee structures like daily rate, the cost for an entire project, monthly plan, value-based pricing, etc. When you set the price for your services, consider the industry you are working in, the time to invest in a set of tasks, the cost you have like software, experience, expertise, etc.

Focus on marketing your services

The most important part of your online consulting business is marketing it the right way so that it is visible to your potential clients. You might be an expert in your niche, but if people aren’t aware of your services, your consulting business will never grow. An ideal marketing plan must include blogging, social networking, social media marketing, email marketing, paid online advertising, direct outreach, referral programs, etc. Initially, you don’t need to include all of these promotion methods all at a single go. You can do trial and error methods and see which promotion approach works better for our consulting business. Accordingly, you can work on strengthening those marketing channels and then proceed to other methods later as you expand. 


Starting an online consultation business is easy if you have the right knowledge and experience, but running it efficiently can be a tough task. Hence, invest your time to plan things properly before you launch your online consulting business. Also, review your business regularly to make adjustments whenever necessary. Creating an online consulting platform will also help you capture leads, communicate effortlessly with your clients, drive sales, and create the branding you require to impact your clientele. 

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