How to Use Instagram for Building Your Business?

According to a recent survey, today, more than one billion people use Instagram daily. Most of the big brands and companies are also getting inclined towards this platform for promotional purposes and expanding their businesses. It is quite pertinent to note that Instagram has grown from a mere photo-sharing app to a center of business bustle in a brief period.

Today, a wide variety of renowned brands utilize this platform to run fundraisers, do online businesses, run online shops, commercial transactions, and much more. We, as customers, have access to a lot of options to compare before purchasing stuff.

So, Instagram is indeed an important platform for your business. But do you know that there are many other things that you should know about this amazing social media app? We have listed the following useful steps in which you can utilize Instagram more effectively for expanding your business.

Step No. 1

Start by creating a business account on Instagram:

Before kicking up with your content related to your business, you must ensure if your account is business or personal. If personal, then you must first switch it or can create a new account. A business account helps you in various ways. It helps you keep a proper record of ongoing activity on your account. Several customer engagements are well maintained in a business account. Hence, it’s rather a wise decision to own a business account if you wish to run your business-related activities on Instagram.

How to Sign Up for an Instagram Business Account-

  1. Firstly, you have to download the official Instagram app through your google play store for iOS Android or Windows.
  2. Once you open the app, it will ask you for your credentials if you are an existing user already.
  3. But your goal is to create a new account, hence click on the option of Sign Up.
  4. Enter your working Email Address.
  5. Please note that if you wish to give access to your account to multiple users (let us say Business Partners), then you have to use an admin Email address to sign up.
  6. The next step is to choose a unique username and password and fill in your business details on your profile.
  7. Click on the Next Button.
  8. Congratulations! Your Business Account is all set to be accessed.

Step No. 2

Plan out a Strategy

Every mission to be won needs proper planning and strategy. Here also, before approaching your audience, you must own some basic social media strategy with a good level of understanding. Use your research skills and gather knowledge about Instagram’s audience demographics. It will help you in getting a clear idea of your audience. Master the skill of identifying the major segments which will overlap with your customer base.

Ask yourself the following questions during your research work-

  • Who are your old customers?
  • What are the Analytics of your social media channels?
  • Learn who follows you on your already existing social media handles?
  • Try to conduct competitor research, and it will give you a base to compare that how your audiences vary.

Step No. 3

Augment your Instagram Profile to do business-related work-

Having a great business profile is a very crucial step. As your bio or your profile is the first thing by which your audience/customers judge you. If the first impression is not so good, then you are most likely to lose your audience very quickly. To pitch the look of your profile, buys 50 Instagram likes in the beginning. Hence, paying attention to this aspect is essential. You must write an attractive bio to hook your customers. If they like your bio, then the chances of them following you are very high. Stay Alert of not writing a very lengthy and pointless bio. It must be short and crisp. Use emojis and line breaks to make it look more organized. Do not forget to add your contact details. Ensure the contact number that you mention is easily reachable. You can skip putting home addresses to guarantee privacy.

Step No. 4

The Quality of your content must be high-

We all know that Instagram is all about visuals, so this is the most basic thing that you must take care of. Have a noticeable visual identity for your brand. Try to showcase your talent using creative ideas. For example, if you own a restaurant business, then most of your content will be food-related. But what you can do to make it look different is you can post pictures of behind-the-scenes, bloopers, extra salt accidents, and much more. This will create a real-life connection between you and your customer. And it will ultimately help your brand stand out from the crowd.


Instagram is a fast-growing platform and has maintained its reputable position as the most trending social media app for years. Hence, the decision of using it for your business can actually help you get your career graph very high, but only if you do it sensibly follow the above-given tips.

Interesting Related Article: “Promote Small Business on Instagram: 5 Stats Which Will Help You