Hulu Subscribers, Viewership & Marketing Statistics for Nerds

Hulu is one of the popular videos on demand (“VoD”) services, with over 39.4 million paid subscribers till the first quarter of 2021. Unfortunately, it is only available to US residents.This means, If you are residing outside the US, you will need to indulge in some region-hopping.

Typically, a VPN comes in handy for bypassing geo-restrictions and content blocks so that you can access Hulu in the UK and other countries worldwide. All you need to do is connect to a VPN server in the United States to unblock the OTT media platform without any streaming errors!

With that sorted, it’s time we move onto the primary purpose of this article. Continue reading to learn interesting statistics about Hulu’s subscribers, viewership, and marketing metrics!

Hulu Key Statistics

  1. Hulu has about 41 million paid subscribers.
  2. Disney valued Hulu at $15.8 billion in 2019.
  3. The service has a total of 99.6 million viewers.
  4. Hulu generated $4.4 billion in revenue in 2020.
  5. 40% of Hulu’s content is exclusive to the platform!

Hulu Subscriber Statistics

Hulu has been experiencing sharp growth in the streaming industry since the first quarter of 2019. Its paid subscribers increased from 22.8 million in Q1 2019 to 41.6 million in Q2 2021 (indicating an 87% increase in a matter of two years only).

According to a detailed report by Statista, this skyrocketed growth attributes to statewide lockdowns, self-quarantine, and stay-at-home measures amidst COVID-19. Typically, binge-watching boosted considerably due to the boredom of sitting at home all day!

Hulu Viewership Statistics

Hulu has a recorded viewership of 99.7 million due to its personalized features and exclusive content. It includes users of all ages who watch Hulu’s content at least once each month. The company has added 37.5 million new viewers during the last two years. The table below shows the increasing number of Hulu viewers since 2018.

Year No of Hulu Viewers
2018 57 million
2019 76.3 million
2020 94.5 million
2021 99.7 million
2022 106.1 million
2023 111.5 million
2024 115.6 million

Source: eMarketer

Hulu Marketing Statistics

In the past decade, Hulu has implemented the most innovative digital strategies to capture a significant market share in Hulu subscribers and viewers. As a result, Hulu’s revenue and profits also increased. A brief overview of Hulu marketing Statistics is given below.

Hulu Overall Revenue  
Year Revenue  
2010 $0.2 billion  
2013 $1 billion  
2016 $2 billion  
2018 $3.1 billion  
2019 $3.5 billion  
2020 $4.4 billion  
Hulu Ad Revenue  
Year Ad Revenue
2016 $0.9 billion
2017 $1 billion
2018 $1.5 billion
2019 $1.6 billion
2020 $1.5 billion
Hulu Subscription Revenue
Year Subscription Revenue
2016 $1.1 billion
2017 $1.3 billion
2018 $1.6 billion
2019 $1.9 billion
2020 $2.9 billion
Hulu Valuation  
Year Valuation  
2010 $2 billion  
2016 $5.8 billion  
2018 $9.3 billion  
2019 $15.8 billion  

Sources: CNBC, GeekWire, eMarketer, The Verge, J. P. Morgan,& Variety

The statistics above clearly indicate that Hulu has reaped more fruits as a return of investment in digital strategies. Primarily focusing on live TV and past/current series and movies, Hulu has changed the landscape of visual entertainment and worldwide content availability.

Moreover, the Hulu Disney bundle offers you access to more than 65 channels not limited to news, family entertainment, sports, and more on three different services: Hulu, Disney+, and ESPN+, which can satisfy all your binge-watching cravings!

Wrapping Up

Hulu is well known for high-quality content and offering access to the latest shows just a few hours after the broadcast. This platform also provides a live broadcast of the TV channel focusing on TV shows, documentaries, talk shows, Kid’s entertainment, sports events, and more diversified content.

Interesting Related Article: “Why Are VPN Services so Popular?