How You Can Improve Your SMS Marketing Campaign

Just in case you have been living under a rock for the past decade or so, online marketing is now all the rage. Online marketing is not only great for smaller companies because it gives them the ability to compete with the big boys, but it could help a company go from local to global.

When it comes to online marketing today, the sky really is the limit. Your restrictions really depend on your own creativity or the companies that you are willing to hire. Hire an insufficient company to handle your marketing campaign and you’ll end up with undesirable or insufficient results.

Most professional teams today when organizing a marketing campaign, include SMS in their mix.

SMS Marketing image 444444Personalized messaging

According to, an SMS marketing company, many marketing professionals today are sending targeted, personalized messages to their customer base, regardless of where they are located in the world. This is not only a useful marketing tool in today’s world, but with the number of users utilizing text messaging apps and surfing via mobile devices, it is almost essential

These kinds of techniques will help you build your client base while establishing your brand amongst the masses of competition out there. Not only this, but with these unique abilities, you can send out pertinent surveys, notify customers of crucial appointments, and keep your clients informed about your latest offerings. And, these are just a few of the benefits that you will be able to take advantage of when opting for a top-quality SMS gateway.

Keeping In Touch With Your Team

In today’s business world it is not only important to keep in constant contact with your client base, but you need to know where your team is at all times. What projects are they working on? Where do you have the most resources allocated? Are these resources being utilized in the right places?

These are all questions that the savvy businessman would ask. Not only this, but these are questions that need to be answered if you want your company running like a well-oiled machine.

You need software that will allow you to keep a close eye on your team members in real-time, as they race and work to complete projects. This will not only afford you the ability to allocate resources where they are needed, but it will allow you to ensure that your company is running as efficiently and effectively as possible, which is what most companies need to succeed in today’s competitive business world.

SMS Marketing 33x44ccSMS marketing better than email

A text is an extremely effective personal marketing tool. A non-intrusive, well-placed message is by far the best way to communicate with consumers who are on the go. It is also the best way to convey messages to people who rely on smartphones. makes the following comment regarding SMS vs. emails:

“While email has historically been hailed as the most powerful digital marketing tool, there is something about that tiny buzz and expectant chime that can be quite compelling to customers.”

“Research shows that SMS messaging overwhelms email in its effectiveness, boasting an open rate of 98% vs. 20% for email.”

What is SMS marketing?

SMS marketing, much like email marketing, is a marketing channel that allows companies to send messages to customers with marketing messages using SMS. SMS stands for Short Message Service, i.e., text messaging.

Companies use SMS marketing for:

SMS marketing is cost effective, mobile friendly, flexible, and customizable. It can also widen your customer demographic.

Video – What are Marketing Tools

SMS is one of many marketing tools. Watch this Market Business News video to find out exactly what the term means.

Interesting related article: “How SMS Marketing Boosts Customer Relationships.”