Five Ways to Improve Website SEO

In this fast-paced world, the visible online presence matters the most. How can you gain the highest ranking in the pool of websites competing with each other? Well, there is no need to worry. The only requirement is the best SEO (Search Engine Optimization). Following are the authentic and tested ways for improvement of Website SEO.

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1. Page Loading Speed

No one likes to wait in this technological advance era; therefore your website loading time must be speedy enough. Search Engines easily recognize slow speed, and this recognition directly hits your ranking and number of page visitors.

Would you like to compromise on ranking & visitors? Absolutely not!

At one side, slow speed directly corresponds to no coming back of visitors. On the other side, fast loading speed ensures good search ranking and more traffic. There are severaltools and plug-ins for reducing page loading speed. You should also check your website themes, plug-ins and hosting server.

2. Unique and Updated Content

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Whatever you upload on your website plays a role in determining the global and local ranking of your website. It is necessary to put unique, engaging, and high-quality content which should be updated regularly and must contain relevant keywords.

The information must engage the users in such a way that it will increase dwell time. It must be made readable through proper formatting and have videos, images, infographics etc.

Yoast SEO is a plug-in which introduces a tab in the editor of the website for better SEO. It will ensure the availability of keywords, updated content, and most importantly it will tell Google what your page is about.

3. Internal Link Generation

What internal link generation does is that it passes link juice along with usage of anchor texts. The internal link structure is considered the fruitful one when it helps in easy navigation of the website and increases the overall experience of the user. It is extremely useful for pages which have location-based keywords.

There is a plugin Page Generator, which creates multiple pages with ease, but it also builds in-links between the pages of the website either newly generated or existing ones. It can connect your content and help Google to understand website structure.
The Page Generator is a powerful tool which ensures superb SEO performance of a website with proper internal link generation.

4. Optimization for Mobile Devices

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Mobile devices usage has increased in such a way that 50.44 % of web page views are from mobile devices. It has become indispensable for websites to ensure website optimization for mobile devices as well.

Google recognizesthis feature of a website, therefore it is advisable to go for a light-weight responsive website which can give the user a wonderful experience either on desktop or mobilephone.

5. Latent Semantic Indexing (LSI) Usage

LSI is a process which search engine use to find related keywords and terms other than the main or primary keyword. It searches for synonyms of the keyword.Search Engines use this method to deeply understand the website.

Using LSI keywords in websites can increase SEO traffic, visibility and ranking of the website. The best results can be obtained when LSI keyword is used in the meta-description, content, PPC campaigns, image optimization, and marketing strategies.

The improvement of SEO of a website is not a one-day process. These five ways are just the heads-up for those who have to start SEO of their website. However, there are various other ways to bring the website to the highest ranking in the search results.

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Interesting related article: “What is Search Engine Optimization?