Instagram for Business: Beginners Guide

Making that personal to business account switch is both essential and crucial for your business. Anyone with a big name and reputation has a business account, no doubt about it.

In this guide, we would like to show you what it means to run one of these accounts and how.

Since this practice is so important, we’d like to start this blog off with the basics…

How To Switch To Business Mode

This process is very simple and quick. Here’s the magic at hand:

  • First, go to your profile.
  • Next, click the three little lines at the top right corner and tap Settings.
  • Click Switch to Business Profile, then Continue.
  • This step is optional, but we highly recommend connecting this page with your Facebook Business Page.
  • After that, you should add some contact information: Try to always include an email address, a physical address, or phone number (all of these work fine too).

And you’re done!

This is merely the tip of the iceberg. It’s time to get into what happens after you break this business ice.

Time to Pimp Your Bio

This is the more creative side of business.


When it comes to Instagram Bios, branding, keywords, and personal internet touches is the real winner here. So, here’s how to make sure your Bio does more than just capture someone’s attention.

The Profile Picture:

This is pretty straight forward. Depending on the nature of your business and company, what fits, sits! For example, many beauty and other brands that sell physical products find themselves having logos and signature fonts as Instagram profile pictures.

A logo is like a signature, there’s only one of each kind. So, if you want people to remember you or associate your brand with your logo, this is the route you should be on.

Other business women and men like to stick with what works best – simplicity and elegance. A genuine portrait of yours is always a good idea. It’s straightforward and professional. A match made in Instagram business heaven!

Next, we have the Bio itself.

Here, it’s important to be informative but not overwhelm the reader with too much, too fast. Explain your service in one short yet impactful sentence and add other relevant information in a bullet-like fashion.

This style of captioning your page is simple, informative, and it overall looks good.

Business category:

This one is pretty self-explanatory. Adding the most suitable category for your business will help Instagram display your posts to the right kind of people. From professional chefs to real estate agents – they really did think of everyone here!

Contact information:

How your audience can reach you should never be difficult. From your phone number, address, email, and some CTA’s – you should always be available in more ways than one. Especially when you have loyal customers and clients!

Keeping your customers happy and pleased is how to earn money on instagram! Be sincere, caring, and always listen to their feedback!

Plans, Blueprints, and Scheduling

One of the biggest changes you’ll need to make is your own account organization. Every piece of content needs to be prepped in advance. From how the feed will look, to when you should post – it should all be pre-planned.

Speaking of posting, this is why scheduling is very important. Insights is a business account premium feature that will grant you valuable information. You will be able to see when your audience as a whole is most active, among other things.

Based on that information, you’ll schedule a posting plan and stick to it to the best of your capability!

As for the more creative side of planning, try to color coordinate everything on your feed. Mix and match what works best for your business and utilize handy business features to the max! With such creativity and top-notch tools, only this pastel magenta Instagram sky is the limit!

Interesting Related Article: “6 Easy Ways to Improve Engagement on Instagram