Instagram Followers: How to increase your organic audience?

In the world of digital marketing, having high-quality followers is essential to the success of your business or brand. Are you ready to increase your Instagram following in 2021? If so, you’re not alone. As an ever-growing social media platform, Instagram is a great way to reach potential customers and brand advocates. It allows you to share your story with the world and build relationships with customers on a personal level. But how do you go about gaining more followers? Here are 10 tips for building an organic audience on Instagram. 

Optimize Your Account: 

Optimizing your account is the first step toward growing an organic audience on Instagram. Make sure all of your information is up to date and that the profile picture and bio accurately reflect who you are and what your business stands for. This will enable potential customers to learn more about you and make it easier for them to connect with your brand. 

Keep a Consistent Content Calendar: 

Having a consistent content calendar is essential when it comes to increasing your organic following on Instagram. When people know what type of content they can expect from you, they’re more likely to engage with it and follow you! Make sure you post regularly and stick to topics related to your industry or niche so that followers know what they can expect from you each time they visit your page. 

Schedule Posts in Advance: 

Scheduling posts in advance is key when it comes to managing multiple accounts or platforms at once and it can help ensure that all of your posts are published on time! Use tools like Hootsuite or Later to schedule posts ahead of time so that no matter how busy life gets, you won’t miss any opportunities to grow your organic audience. 

Engage With Customers, Brand Advocates, and Influencers: 

Engaging with other users is one of the best ways to increase engagement on Instagram and it’s free! Reach out to customers, brand advocates, influencers, and other businesses in your industry who may be interested in collaborating or partnering with you. Not only will this help increase visibility for both parties involved but also foster relationships between each other which could lead to future collaborations or partnerships down the line! 

Avoid Fake Followers: 

Last but not least, avoid buying fake followers as this will not increase engagement nor help grow an organic audience on Instagram. Fake followers don’t interact with real users which means they won’t generate any meaningful content for other users which is why buying them doesn’t do anything for building a real following organically! 

Showcase Your Instagram Everywhere You Can:

One of the best ways to get more eyes on your Instagram page is to showcase it everywhere you can. This means adding links to your profile in any other online spaces you occupy, such as other social media accounts, email signatures, website footers, blog posts, etc. The more places people can find your profile, the easier it will be for them to hit that ‘Follow’ button! 

Post Content That Followers Actually Want To See:

Another key factor in growing your organic audience is creating content that resonates with them. Find out what kind of content your followers are interested in by looking at their existing posts and comments on other profiles. Then provide them with content they’ll actually want to see think stunning photos, compelling captions, relevant hashtags, interactive polls, and engaging stories. 

Make Meaningful Conversation With Your Audience: 

Engaging with your audience is one of the best ways to make genuine connections with them and keep them coming back for more! Responding to comments or messages shows that you care about what they have to say plus it gives you an opportunity to get valuable feedback from them too! Taking part in conversations also helps build trust within your community which will encourage people to follow and support you over time. 

Find Hashtags Where Your Followers Hang Out:

Hashtags are not only great for helping people find relevant posts but they also offer a great way for users to discover new accounts too! Conduct some research into what hashtags are popular within your niche and use these when posting content this way more potential followers may stumble across your profile and follow you organically if they like what they see! 

Take Steps To Delight Your Instagram Followers:

Finally, delighting your existing followers will help ensure that they stick around for longer! Think about running giveaways or competitions every now and then this could be a fun way of rewarding loyal fans whilst introducing yourself (and your products!) To a new audience too. You could even create exclusive content specifically for those who follow you this could come in the form of discounts or early access previews etc. 


Increasing your organic following on Instagram can be difficult but it doesn’t have website owners and SEO newbies have to be impossible! By optimizing your account, keeping a consistent content calendar, scheduling posts in advance, engaging with customers/brand advocates/influencers, and avoiding fake followers. You can definitely grow an engaged audience without breaking the bank!

From showcasing your page everywhere you can, posting content that resonates with followers, making meaningful conversations with them regularly, finding popular hashtags related to your niche, and taking steps to delight existing fans there are plenty of ways that you can increase engagement organically without spending money on ads or sponsored posts. So go ahead and give these tips a try today and watch as those numbers start rising steadily! Good luck!

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