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Being an Instagram Influencer is Big Business

The word influencer has been floating around on the internet a lot for the past few years. Many people have proudly adopted the word to be their title or occupation, boasting about their fame, earnings, and well… influence.

Some influencers are getting paid a lot of money for promoting certain products or companies. While some others are selling their own products and charge tickets to their live events.

Instagram Influencer Marketing Trends
Image created by Market Business News.

If you haven’t been following the influencer trend, especially Instagram influencers, then you would be surprised by what kind of influencers you’re going to see in this article. I have a list of super famous Instagram influencers, complete with detailed information of each of these internet stars. Let’s see which of these influence that will blow your mind.

Mati Marroni

Most know that Mati Marroni is one of the biggest Instagram influencers today. Despite her fame, she is mysterious in some ways, but this only makes people love her more.

She gained her fame when she was only 16 years old. It was started when she uploads a bunch of her pictures on Instagram. People were crazy about her after that, and there were more than 300 thousand people following her Instagram 2 years after the event.

Many people are also following Mati on Twitter and other social media platforms. Some of her fans are so passionate about her, they said that she would be the best housewife. But it’s not just men, women also like her mainly for her stand on equality.

Huda Kattan

With more than 31 million followers on Instagram, Huda is probably the most famous Instagram influencer in the world. Recently she even appeared on the cover of Cosmopolitan magazine. Many of her fans also hailed her as the Kim Kardashian of the influencer world.

Huda Kattan started her career as an Instagram influencer as a makeup expert. She shares tips related to makeup and beauty on social media and doesn’t stop gaining followers every day. Her cosmetic brand “Huda Beauty” is estimated to be worth more than one billion dollars.

Caspar Lee

Caspar is here to prove that men can be successful influencers too. He has more than 3 million followers on Instagram and more than 7 million subscribers on YouTube. He kick-started his career as an influencer by making vlogs on both Instagram and YouTube.

He proved that he is capable of more than just making vlogs by interviewing top celebrities, and now he continues to release more videos and has even appeared in popular movies. People are attracted to his fun personality and ability to make everything more exciting. A lot of people even claimed that Caspar’s inspiring pics on Instagram have made their lives much better.

Emma Chamberlain

Emma is similar to Mati Marroni in a way that despite being young she is capable of competing against other popular influencers and even celebrities. She now has more than 12 million followers on Instagram and more than 9 million subscribers on YouTube.

The most special thing about her fan base is that everyone is so active. Each of Emma’s posts on Instagram has more than 1 million likes or about 25% engagement rate, not even Selena Gomez or Kim Kardashian can compete with that.

From her YouTube channel, you can see videos about her everyday life and opinion on many things. And don’t let her fame fools you, Emma is still a humble and ordinary girl and if you don’t believe me, feel free to check out her Instagram profile.

Travel Mad Mum

The influencer world is more than just young adults, parties, and glamourous lifestyle. There are other kinds of influencers that you should know about, that’s why I am including Travel Mad Mum on this list.

The Instagram profile, travelmadmum is about a family of three living the best life they can get and share their happiness with the world. The beginning of this influencer is also very interesting – Karen Edward, the mother of the family, was on year-long maternity leave. She used that chance to travel with her husband and newborn baby to 10 countries.

Her pictures started to attract more and more followers and she knew that she could do more. Other than the Instagram profile, she is also sharing stories and pictures on her website. If you want to get some ideas on what to do with your family, you should check it out.

Influencers are the new internet celebrities

If you’re wondering who these internet celebrities are, then you should turn your head to these influencers. And who knows? Maybe in 5-10 years from now, being an influencer will be recognized as an actual career, considering how much money these influencers make.


Interesting related article: “What is an Influencer?”