Instagram was launched in 2011 and is powered by Mike Krieger and Kevin Systrom. At the very mention of the word “social network”, we believe that Facebook, founder Mark Zuckerberg, who has the most users, first comes to mind.
Today, the situation has changed a lot in favor of Instagram, which has 800 million with over 35 billion photos, but Facebook is still the most popular and has the largest number of users. Unlike most of us, to whom Facebook was the most used social network in our teenage days, the younger generations call this social network with a sneer, a “social network for parents”. Indeed, a glance at the list of friends we have on Facebook reveals some aunt or relative over the age of 50, while the average Instagram follower rarely exceeds 35.
The first advantage of Instagram just mentioned is a great source of fun and relaxation. We believe you are following at least 50 of today’s influencers because you’re curious about what clothes they wear, where they travel, and whether they’ve posted a new video on YouTube today. Even if you have a Business account that you use on behalf of the company where you are employed, you browse your private account multiple times a day in search of new, interesting content, inspiration and motivation
It is important to be careful not to overdo it and remember that Instagram life is not Real life and it never will be. Many influencers talk about it and make it known that their content is created for fun or they take it for business. At the end of the day, it’s not about how many IG likes you can get, but the actual ROI and value provided by your content and social engagement.
Ease of use is also a big advantage of Instagram. It only takes a few minutes to open the profile, and it takes just as much or even less to set up a photo, unless you are counting on taking pictures and editing. You can only upload a photo using your mobile phone, which makes it even easier to use. You can further edit your post within Instagram, which offers you a really wide range of filters and editing options.
Using the Best Visual Content on Instagram to Reach New Audiences
Instagram content is visual, which means you market your content solely through photos and videos, which is why it’s interesting to younger generations. It does not overwhelm you with unnecessary information, you can only see the content of your people you follow. Of course, some sponsored ads or stories, which is understandable given that many brands today’s Instagram business is the primary social network and platform where they can showcase their products.
This same type of social media marketing and branding is being utilized in big and small markets alike. However, it’s the small local retail businesses and services that are really starting to see things take shape. For example, take a look at what local shops like Christensen Recycling and Dennis Service Center are doing to reach new audiences in their local markets. Not only are they growing their reach and followers on social media, they are also enabling pixel and geographic targeting to increase repeat traffic to their sites and businesses.
Take for example a jewelry store or a pastry shop, how much easier and visually appealing it is to create a feed that will present products on Instagram than on any other social network. Of course, it is up to each company to choose which social network to focus on, but Instagram is definitely a great choice no matter what industry it is. Content needs to be engaging and attention-grabbing, and one of the common tips you can relate to content on Instagram is that not every post is job-related, since most users come to social networks to relax and potentially see something new.
It should not be overlooked that it has installed a growing marketing platform, and it’s likely that it’s a 50% increase in users, giving you the ideal ad opportunity. The benefits of Instagram advertising are:
- The number of users exceeds 700, but it is not extreme that the number is constantly growing
- Facebook and Instagram are completely connected,
- Since Instagram advertising is subtle, it will be easy to attract followers
- All users are now more active on Instagram than on any other network, which is very important to ours
- To see your success, Instagram offers you more options. So you need to track your performance growth to know what to offer
- If you are afraid to invest, feel free to relax. Instagram is the only one returning the investment soon
The Many Different Ways to Advertise on Instagram
When it comes to advertising on social media, you will always have a wide range of solutions to choose from. This is especially true of Instagram, as they have access to both desktop, mobile and tablet users.
Instagram Photo Ads – Don’t forget that visual selling is so much easier, so take advantage of it
Instagram Video Ads – something people love a lot is short 60 second videos. It is your choice whether it will be photos that will be replaced or a short video. The choice is yours.
Instagram Carousel Ads – this is something that motivates followers to click and see all the shots and photos below, don’t forget every click is important.
Instagram Stories Ads – the story is definitely the one that draws the most attention. Be active, creative, because this is getting more attention now than just posting a photo.
A perfect example of these types of advertising is coming out with new images and quotes that are mindful and inspirational. This type of content does extremely well on social media, and even better when some paid advertising is put behind it. Throw in the use of popular hashtags and the number of new users you can reach daily is limitless.
For best results, be sure to consider the best image formats and targeting with each.
Why Instagram Marketing is the Best Choice in Online Advertising
First and foremost…. the number one reason why businesses and brands allocate some of their money to social media advertising is because it’s easy, fun, and cost-effective.
Because it currently has the best effect and the best results of all other social networks, people respond to good pictures and good video. With new opportunities and places to advertise, it provides a great choice for most businesses. And don’t forget, there are always a wide range of social media tools that can be used to help with your campaign management and tracking ROI.
As we ourselves become dependent on this social network, why not use it for the benefit of our business. Nothing to ignore, everything to be used. If you are not creative, hire a professional and do not think about money because it is investing in your future.
Advertising on Instagram makes you expand your customer base, increase online sales, promote your brand to the whole world, or promote your neighborhood to local Instagram targeting. Since everything works very fast today, you have to be a part of it. You can only do this through social networks. Take advantage of everything you have to offer, show off your creativity, have fun, and have a little fun.
If you are completely committed to your success on Instagram, that will happen. Do not let yourself not be regular, then you can easily disappear into the sea of the same. Devote all your money and time, and it will return. Persistence pays off only if it is realistic and consistent. Do not be more in the shadows, become part of the platform Instagram.
Interesting related article: “What is Social Media Marketing?“