For many, online trade is booming right now.
But since physical spaces provide a unique opportunity to make a lasting impression on customers, yours should be an inviting area that puts them at ease.
Bear in mind that your physical business space impacts not only on your customers but on your staff too, and their working environment can have a huge effect on how they feel towards their job, making or breaking productivity.
To create the perfect atmosphere in your real-world space, here are just four interior design ideas that will make a fantastic difference to your business premises.
1. Doors
This under-rated staple of interior (and exterior) design is the face of your building. And look at the impact doors can have – memorable doors include the stately façade of 10 Downing Street, the round green door to Bag End (inhabited by Bilbo Baggins and nephew Frodo) and of course the iconic purple door to Monica’s apartment in Friends.
Whilst yours might not be so widely recognised, a proud entrance to the building will invite passing trade and leave a memorable impression that is sure to keep customers coming back.
2. Signage
Another essential element of your business exterior, your signage must be in tune with your business’s aims, services and target clientele.
It should also be in keeping with any other branding you may have, such as logos and colour schemes. Even better if you can co-ordinate this branding with your website, as this will be particularly helpful for customers who have discovered your business online.
When it comes to creating your branding, it’s difficult to know where to start. You might want to consult a graphic design pro to help execute your vision.
3. Ornaments
An oft-overlooked element of décor, your ornaments can provide either the perfect complement or problematic clash with the rest of your interior design.
But a well-curated selection of ornamentation, including artwork and plants, can create a personal touch in any environment that marries together the rest of your furnishings.
Again, your selections should be in keeping with the tone of your business. But don’t be afraid to think at least somewhat outside of the box. Anything which is particularly unusual, outlandish or eye-catching can become a talking point, leaving your customers with another great reason to remember you.
4. Wallpaper
Never underestimated the effect of your walls on the overall atmosphere. Dark colours, when balanced out with the right décor, can create a serious ambience which instils faith, whereas brighter tones create a welcoming atmosphere. And patterns can be lively, as long as they aren’t too distracting!
If you don’t feel like going to the trouble of wallpapering, a fresh coat of paint is a simple way to breathe new life into a room.
These are just four ways you can transform your business premises into a haven of hospitality for customers – have fun!
Interesting related article: “In business, first impressions matter.”