Creating high-quality B2B marketing video content is more important than ever in today’s video-driven world. But with so many different types of videos out there, experts like Javon Charleston in Lexington, SC, know it can be challenging to know where to start. Fortunately, we’ve put together a few tips to help you create B2B marketing videos that will engage and educate your audience.
Define Your Objective
The first step in creating any marketing video is defining your objective. What is the purpose of this video? Are you looking to increase brand awareness? Generate leads? Drive traffic to your website? Once you know what you want to achieve with your video, you can develop a creative and effective strategy to make it happen.
Your objective should also dictate the format of your video. For example, a short and snappy commercial might be the way to go if you want to increase brand awareness. On the other hand, if you’re trying to generate leads, a more informative webinar-style video would be more effective.
Choose Your Target Audience
Javon Charleston says the next step is to identify your target audience. Who are you making this video for? What are their needs and wants? What kind of language do they use? Knowing your target audience inside and out will help you create videos they want to watch.
If you’re unsure who your target audience is, consider the people most likely to buy your product or use your service. From there, you can create buyer personas that will help you better understand your audience’s needs.
Select the Right Platform
Once you know who you’re making the video for and what you want to achieve with it, you need to select the right platform for distribution. There are several different video platforms, each with its strengths and weaknesses. So, choosing the one that best reaches your target audience is essential.
For example, if you’re looking to generate leads, you might want to post your video on your website or a popular video-sharing site like YouTube. On the other hand, if you’re going to increase brand awareness or drive traffic to your website, you’ll want to consider using social media platforms like Facebook or Instagram.
Decide on a Budget
Javon Charleston says once you’ve selected your platform, it’s time to start thinking about budget. How much are you willing to spend on this video? Keep in mind that high-quality videos tend to be more expensive than lower-quality ones. But, if you’re looking to achieve a specific objective, you must invest in a video that will get the job done.
If you’re on a tight budget, there are several ways you can create high-quality videos without breaking the bank. One option is to use stock footage or royalty-free images. Another is to work with a video production company specializing in creating cost-effective videos.
Plan Your Video Content
Now that you’ve selected your platform and decided on your budget, it’s time to start planning your video content. What kind of story are you trying to tell? What information do you want to communicate? Answering these questions will help you develop a script or storyboard for your video.
Several resources can help you plan your video content if you’re unsure where to start. For example, the Video Marketing Council offers a range of templates and tutorials that can help you get started.
Some things to keep in mind as you’re planning your video content include the following.
Keep It Short And Sweet
Most people have a short attention span, so making your videos as concise as possible is essential. You should aim for videos between one and two minutes long. Of course, this rule is always an exception, but shorter is generally better.
Focus On The Message
It’s also essential to ensure your video has a clear and focused message. What do you want your viewers to take away from the video? If you try to communicate too many things, you’ll confuse your viewers and dilute your message. So, focus on one key point and make sure it comes across as loud and clear.
Create an Engaging Video
Once you have a plan in place, it’s time to start creating your video. When shooting your video, be sure to keep your audience in mind. What will they find engaging? What kind of visuals or messages will resonate with them?
To make your video more engaging, try to include a mix of different types of content. This could include customer testimonials, product demonstrations, or even a simple explanation of what your company does. And, be sure to keep it short and sweet – your audience’s attention span is probably more straightforward than you think!
How To Monitor Your Video’s Performance
After you’ve published your video, monitoring its performance is essential. This will help you see how well it’s achieving your desired objectives and identify areas for improvement.
Javon Charleston says to do this, start by looking at things like views, likes, shares, and comments. You can also use analytic tools like Google Analytics to track things like website traffic or time spent on a page. And don’t forget to ask your customers or clients for feedback – they’re the ones who matter most!
Final Thoughts
Creating a video for your business can seem like a daunting task. But, if you take the time to plan and prepare, you can create a high-quality video that will help you achieve your desired objectives. If you’re unsure where to start, we’ve put together a helpful guide covering everything from content creation to distribution. And, if you need some help along the way, don’t hesitate to reach out to a video production company. They’ll be able to assist you in every step of the process and ensure that your video is a success!
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