What Is Blogging?
The dictionary definition of “Blogging” considers it to be akin to an online diary or journal; it usually comes in the form of an informal-toned written (or visual) piece uploaded onto a website or webpage. Blogging has evolved greatly over the years as different internet platforms were developed; to the new and improved high functioning social media platforms such as Facebook, Tumblr etc, which can reach an audience of millions and are a hub for bloggers of all sorts.
In 2019, the improved technology and increased internet access across the globe have led to the rise in SEO services in Europe that provide the latest Blogging trends, so let’s take a look at what they are.
Focusing on Visuals:
Firstly, 2019 Blogging demands an increased focus on Visual Elements, gone are the days of the simple written news article format. Visual elements doesn’t just include a few pictures that are relevant to the written piece anymore, in fact in order to fully engage the consumer’s attention, Bloggers now make use of Pictures, GIFS, Video, and most interestingly: Live video. That’s right; today most social media platforms now include the option for bloggers to “Go Live” to their audience, which has led to a more interactive and highly efficient era in modern blogging.
Our team at Seeders Agency knows the importance of keeping up with these trends in this technologically advancing world and our assistance is at your serviceto help you get what you want so that you blog follows the latest insights.
Secondly, due to the dilemma of “Fake News” that emerged as a major issue in 2018, media consumers went into 2019 with a more critical attitude, and sadly, online platforms bore the brunt of it.
The issue of accurate sourcing for all information read online has arisen, and audiences are now more sensitive than ever. Because of this, it has been in the interest of most bloggers in 2019 to develop a relationship of Trust with their audiences, and this is done by providing the most accurate up to date information as possible, so that consumers that always to be aware of the authenticity of the source.
Personal Aspects to Online Blogs:
Alongside accuracy of information, blogs have also begun to focus on story building and personalizing content. Of course, as we pointed out before, blogging initially started out as an ‘online journal’. But it seems that, over the years, as blogs began to develop more into small enterprises that impart information to people, the personal aspect slowly dissipated.
In 2019, the trend of personalizing re-emerged. On YouTube, many Video Bloggers have generated massive followings simple by filming their daily activities, whether it be travels, routines, their workplace, etc.
Collaborating With Brands:
And finally, another major trend that we noted in 2019 was brand collaborations. Brands and Businesses have finally realized that online Blogs are a force to be reckoned with, and have massive engagement with millions of audiences on the daily. More brands than ever have been seen reaching out to popular bloggers for collaborations on new products, paid promotions, sponsorships, etc.
Brands seem to realize that big influencers, particularly video influencers such as Youtubers, are the perfect platform to advertise and market goods or services. It’s beneficial to both the blogger, who gets paid, and the Business, who gets to reach wider audiences. This aspect also goes beyond to forming other networks that can help you with linkbuilding service europe campaigns for your website and work.
Video – What is a brand?
A company’s or product’s brand is its image and personality. It is one of the most important intangible assets in the world of business.