Have you been struggling to convert website visitors into paying customers who become loyal to your brand? Then it’s high time you take a closer look at your sales funnel and overhaul your lead generation strategy.
The Importance of Lead Generation
Getting a million followers on social media and driving traffic to your website would be of no use if these people don’t buy your products/services. While you can lure consumers to your website using different types of content, converting them into customers is a different ballgame altogether.
Depending on the type of product you’re selling, your potential customers might need extensive handholding before they make a purchase decision. If you want to nurture consumers as they move through the sales funnel, you need access to their contact details and other information. That highlights the need for using effective lead generation techniques.
But it’s 2021, and lead generation is no longer as simple as adding a lead form somewhere on your website. In today’s world of online chaos and declining attention spans, you have to grab the attention of website visitors with powerful lead magnets.
In this blog, we’ll take a closer look at a few advanced lead generation techniques that deserve your attention. Let’s get started.
Launch an Interactive Quiz
We’re all guilty of spending sleepless nights taking a zillion Buzzfeed personality quizzes. There’s something oddly satisfying about finding out which F.R.I.E.N.D.S character you resemble the most or what city you should live in.
Most marketers use online quizzes to improve audience engagement and brand awareness. What they don’t realize is that quizzes are an excellent tool for lead generation. They can even help you qualify each prospect and learn more about their needs and pain points.
The best part is that creating an engaging and high-converting quiz isn’t rocket science. You can use an online quiz builder to add different types of quizzes to your website. The key is to include a lead form right between the last question and the results.
When a consumer has invested their time answering all the questions, they must be eager to get their hands on the results. That makes them more likely to fill the lead form with their contact details before they can access the results.
Best Practices for Creating Online Quizzes
So, how do you create quizzes that populate your sales funnel with qualified leads?
The key is to identify a topic that grabs your audience’s attention and addresses their pain points. For instance, if you’re running a digital marketing agency, you can use one of the following topics for your quiz:
- Is it time to hire a professional for your digital marketing campaigns?
- Is influencer marketing the right fit for your B2B business?
- What’s the best social media platform for promoting your business?
All of these topics directly address the concerns and queries of your target customers.
Additionally, it’s important to utilize all the features of your online quiz maker software and make your quiz visually appealing. Craft a crisp and engaging quiz title. Avoid populating the lead form with unnecessary fields. Lastly, make sure the results are personalized and provide valuable insights to quiz takers.
Host an Instagram Giveaway
With nearly 1 billion monthly active users, Instagram is likely already an integral part of your marketing campaigns. It’s isn’t just an excellent platform for maximizing your reach and building your brand. You can also use Instagram to generate leads and drive conversions.
If you’re looking for ways to use Instagram for lead generation, hosting a giveaway is a great idea. Once you select the winners, you can personally reach out to congratulate them. Use the opportunity to ask for relevant contact information so that you can send them the reward.
And voila! You’ve got a bunch of qualified leads who are already interested in your business.
Best Practices for Instagram Giveaways
Start by defining the rules for participating in the giveaway. Make sure the rules are simple and transparent. Also, identify an irresistible reward for the winners. Depending on the type of business you’re running, you can offer free product samples or a free trial of your services to the winners.
Don’t Ignore Content Marketing
While online quizzes and Instagram giveaways have emerged as unlikely heroes of lead generation, you must continue to publish top-notch content. Nothing attracts leads better than an insightful e-book or a comprehensive checklist that addresses their pain points.
Other content assets, such as whitepapers, case studies, product comparison guides, industry surveys, and infographics, make excellent lead magnets. Use search engine optimization and social media marketing to promote your lead magnets and maximize lead generation.
As more businesses hop on the digital marketing bandwagon, generating high-quality leads will become complex and difficult. You must work your way around these challenges by providing target customers with something relevant and valuable in exchange for their contact details.
Leverage buyer intent data from lead generation tools for a deeper insight into your audience’s mind. Use that information to create relevant, engaging, and irresistible lead magnets that’ll strike a chord with your potential customers.
Interesting Related Article: “How to Be a Lead Generation Marketing Specialist in 5 Steps“