With the stratospheric rise of blockchain influencers over the years, Web3 influencer campaigns are deemed to be the next big thing in the realm of digital marketing. Influencer marketing- conventionally used by mainstream industries such as fashion, infotainment, food, and financial services- has now matured into a more advanced form of Web3 influencer marketing strategy.
In a world wherein nearly 60% of the population is an active social media user base, more than half of the B2C (Business-to-Consumer) brands do not even ideate upon a social media influencer strategy. There’s no denying that Web3 decision-making and buying patterns are largely based on social influence, including testimonials, promotion, and word-of-mouth. For instance, in February 2021, the global market witnessed a gigantic rise in the price of Dogecoin moments after Elon Musk tweeted in its support.
This blog highlights an extremely fruitful strategy to launch your Web3 Influencer marketing crusade along with the tips and tricks to reach your target audience.
What is a Web3 Influencer Campaign?
Conventional influencer marketing refers to brands approaching influential social media personalities (generally on YouTube, Instagram, and Twitter) to promote their products and/or services to a target audience (in this case, the influencer’s online followers).
Web3 influencer marketing campaign is an up-to-date variation of the above-mentioned rudimentary influencer marketing. It integrates cutting-edge digital tools such as NFTs (Non-Fungible Tokens) and Blockchain Technology so that businesses can incorporate influencers in their web3 marketing strategy.
Tips & Tricks Behind a Successful Web3 Influencer Marketing Strategy:
Following are some of the essential characteristics of a fruitful, fortunate, and flourishing Web3 Influencer Campaign:
Budget and Funds Allocation
Your budget along with funds allocation will determine the level of influencers (and the number of such influencers) with whom you can collaborate for your project/brand launch.
TIP: You must beforehand key out pre-launch dates, product/startup/brand launch period, and significant events like holidays or festive seasons around which your campaign will revolve.
Roadmap and KPIs
You need to build a roadmap containing your milestones that underline the completion of major tasks and important events during your project/startup/brand timeline. Moreover, using prominent KPIs (Key Performance Indicators) such as profit margin, client retention rate, and revenue per client helps in evaluating your campaign’s growth.
Scalability of Your Project
The scalability of your project’s Web3 influencer campaign should be proportionate to the market value and popularity of the influencer who would endorse you. Not only this but you must also be honest with the audience regarding the degree of your project’s impact.
TIP: Your project’s scalability also influences the tools and techniques that are used to distinguish influencers.
Connecting with the Target Audience
Once you have identified your project’s target audience along with the follower base of your chosen influencers, you can ideate and deliver earnest, meaningful, and goal-directed messaging to them. This naturally results in better trust and loyalty within the already thriving customer-business dynamics, thus, leading to more lucrative business campaigns in the future.
Before choosing a social media platform, you must deliberate on each of its audiences, analytics, and formats. Depending on your budget, target audience, and personal preferences, you can choose platforms like Twitter, Instagram, TikTok, Discord, etc., wherein most of the globally renowned influencers exist.
Strengthen Relationships with Your Influencer(s)
Ask your influencer(s) to post eye-catching videos promoting your brand/project instead of just a mediocre textual post; invite them to any upcoming event and share your future endeavors with them. Maybe fortunately they end up becoming your committed brand evangelist and help in materializing your goal of a long-lasting, stable, and profitable Web3 influencer campaign.
How to Reach the Influencers?
Since Web3 influencers have emerged as the gatekeepers of customers and audiences across the globe, you must compile relevant and trending Web3 keywords and hashtags as per your project. Experts recommend using influencer marketing tools such as:
- affable.ai: It helps you in (a) managing campaigns, (b) identifying relevant influencers, and (c) measuring the strength and impact of your Web3 influencer campaign.
- klear: It helps you in creating, scaling, and measuring your Web3 influencer campaigns.
- SOCIALBLADE: This tool (mostly used for tracking YouTube videos) effectively examines social media analytics and statistics.
- followerAudit: This tool not only checks your fake followers but also tracks and analyzes the growth of your social media followers.
In the 11th B2C Content Marketing Report, around 50% of the brands considered their social media marketing to be of an immature level. In today’s era, influencers possess the face value and market value to substantially boost your project/startup/brand. Thus, a Web3 project’s success and growth are directly proportional to its advantageous use of social media influencers. We sincerely believe that this blog guided you in charting out your roadmap for building and executing a successful Web3 influencer campaign.
Interesting Related Article: “How to generate links through influencers“