If you already have a LinkedIn account, you know how powerful it is as a tool for business.But do you know how to use it as a marketing tool?
Advertising on LinkedIn with First Page NZ allows you to reach out to potential customers and get them to take action on your website or social media. It’s also one of the most cost-effective ways to promote your brand, especially if you’re looking at paid ads.If you’re looking to advertise your business on LinkedIn, it can be a bit of a daunting task. The platform is incredibly complex and there are a lot of options available to you.
To help you get started, here are 3 tips to create your first campaign:
Find an audience
Before creating your first campaign, it’s important to understand who your target audience is and what type of content they enjoy reading on LinkedIn. By doing this, you can create ads that are relevant and helpful for them – which will increase conversions and engagement with your brand.Figuring out how much money you want to spend on advertising isn’t easy — especially when you’re just starting out — but it’s definitely worth doing if you can afford it! Create a page for your business on LinkedIn that’ll help people find out more about what kind of services or products you offer, as well as any special offers or promotions that might be available at certain times throughout the year (like Black Friday).
Create a plan
Once you understand who your target audience is, it’s time to create a plan that includes their interests, preferences and behaviors related to those topics. This way, when they see an ad for something related to those topics (for example, “Hiring Sales Reps”), they’ll click through and engage with your content – which is what we want!You want to ensure that you’re targeting your audience. That means you need to know who they are and what they care about. To do that, you need to research your competitors and review their ads.
Define the target audience
LinkedIn is not just a business social network, but also a professional social network. That means that your ads need to be relevant for your target audience. So, for example, if you are an interior designer, you will want to create an ad campaign for interior designers and not for people who want to buy furniture.
If you don’t know who those people are, it’s time to start profiling them! Look at their profiles on LinkedIn and see what kinds of skills they have listed as well as the types of companies that they work for or are employed by. Do they have a lot of experience working in sales or marketing? Are they professionals who have already built up their networks? If so, that means they will be more likely to buy from you than someone who is just starting out in the industry.
Create a campaign structure
The first step in creating a LinkedIn ad campaign is to define the structure of your ads. You can do this by using the “Create Campaign” button at the top of your LinkedIn account and then choosing the type of campaign (e.g., Promoted Post or Sponsored Update). The next step is to select an ad format and then choose whether you want to run only one ad or multiple ads (e.g., in a series of posts on multiple pages). Once you have defined these settings, you can add keywords and categories to help people find your site or page through search engine optimization (SEO).
You may be interested in: Ways to Use LinkedIn to Power Your Business