When it comes to trade shows, there is no question that booths are important. It is basically your entity during the convention. The signal that tells your followers where you are, and the monument that allows guests to enter and explore what your business can offer them. However, not everyone is able to pull it off as well as others, and sometimes, this becomes their downfall.
That should not be the case. Every business has the right to be successful through their own efforts and not just because of a booth that was not executed properly either days prior to or on the day of the trade show – that is just unfair.
If you are still not sure as to what needs to be done, then here are some tips that might help you in coming up with a booth that will improve your likelihood of success.
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Always Make Your Booth Stand Out
Experts suggest a tailor-made booth increases the likelihood of success during a trade show because it conveys the brand’s message clearer than a rented booth. In addition, these are the kinds of booths that can be re-used for future conventions.
In addition, design your booth to be flexible. This means, it could fit whatever your allocated area will be and however big the trade show is.
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Go Big!
Never hand out keyholders or pens. That is a dated means of leaving an impression. Instead, provide guests with something more substantive. It does not matter if it relates to your brand or not. However, it would make more sense if it did.
Keeping in line with creating a maximum impact, save the big rewards for the winners of the contests that you have. If not, give them to those who truly show a potential of becoming someone who patronizes your products. Of course, when doing so, do not forget to get their contact details in case you need to reach out to them in the future.
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Use the Wonders of Modern Technology
The most common use of technology in trade shows are the digital displays. These are the screens that replaced cutting out pieces of paper or physically printing a tarpaulin showing the public the name of your company. However, touch screens have been incorporated into shows more in recent years which gives the public something to do, and sometimes, gives them a chance to personally explore the company on their own without the need of the staff’s intervention.
If you follow all these, there is nothing else that needs to be done other than be true to your company’s values. Let this shine through, and always remember to take every opportunity to get contact details, and follow them up immediately after for maximum impact.