People the world over spend hours eagerly preparing their blogs, after which they place their articles online. Unfortunately, too many of them fail to optimize their content for search engine queries. We refer to the process of optimizing web pages or websites for search engines as SEO, which stands for Search Engine Optimization.
We all know that search engine optimization is important, but what makes an SEO strategy perfect? Can businesses and website owners simply not bother to optimize their web pages?
Let’s look at some of the components of a good SEO strategy:
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Content
You know that content matters and you have placed articles full of interesting and informative content. But you are still not getting the number of visitors you had expected.
Check that content carefully and make sure that the grammar is perfect and that it is also plagiarism free.
Adopt the skyscraper technique, in which you identify the topics your readers like the most and keep adding more content and information on those themes.
You also need to make sure your articles have more than 300 words. For good results, you should be looking at 500+ words.
If you want your web pages to appear on the front page of Google following a search, your content needs to be valuable, informative, engaging, plagiarism free, and error free. Remember, excellent content in the world of SEO is king!
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Keywords
Keywords are the specific words or phrases that describe a web page’s content. Keywords help Google, Yahoo, and other search engines match a web page with specific search queries.
For example, if your article is about racing bicycles, the most important keyword or keyphrase is “racing bicycles.”
When you write your article on racing bicycles, make sure the keyphrase appears in the title, at least one of the sub-titles, the body of the article, and also the URL. URL stands for Uniform Resource Locator – it is the web address of a web page.
Professional SEO service providers can help you to find proper keywords by their keyword research. Finding quality keywords with good search volume as well as with low competition is a tricky part of SEO.
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Strong Backlink Profile
If another website has a link to your website, we call it a backlink, because it links back to you.
If you take a look at top SERPs (search engine results pages) for various keywords and analyze their backlink profiles, you will find that backlink quantity doesn’t matter at all. What matters is quality. A professional SEO Company can create a proper backlinks profile for you with their knowledge, database, and contacts.
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User experience
Do you like it when a website or web page takes a long time to load? Do you like websites with poorly arranged content? Of course you don’t!
That is why you need to make sure that your web pages load quickly and that your content is clearly arranged.
Users love fast sites with interactive and informative content. If you speed up your web pages’ loading time, and make your content more informative, interactive, and engaging, your bounce rate will decline. If your bounce rates goes down and visitors become more engaged with your content, your ranking with search engines will improve.
Professional SEO service providers can help you find out why your pages are loading slowly. They can also help you improve user experience.
Conclusion
If you follow the four measures described above, your website’s SEO should improve considerably. Do not focus on just three measures and ignore one of them. They all matter.
Good SEO improves the usability of your website as well as user experience. If you can appear on the first page of a search result in Google or Yahoo, users are more likely to visit your website. You are also more likely to get your website promoted in Facebook, Twitter, and other social media channels by users if they found you after searching in Google or Yahoo.