Marco Bitran Explores 7 Real Estate Trends For 2024 That Investors Will See

Real estate investment is not just about buying and selling properties: it’s about keeping up with the trends in the industry. 2024 is not far away, and it’s essential to understand the real estate market trends likely to impact the industry. Staying ahead of these trends will help you make informed decisions and avoid potential losses. Marco Bitran will explore seven insights for investors in a changing market.

The Demand for Smart Homes:

As technology advances, consumers are becoming more aware of the benefits of smart technology. Smart homes have devices and systems designed to make daily life more convenient. Smart homes, from home security to lighting, are becoming increasingly popular among consumers. This trend will likely impact the real estate market by increasing demand for smart homes. As an investor, it’s important to consider properties equipped with smart technology.

Additionally, incorporating smart technology into investment properties can increase value and attract potential tenants or buyers. For example, installing a smart thermostat or security system can make the property more attractive to renters or buyers.

The Rise of Co-Living:

Co-living is the housing concept where people live together in a shared space. This trend is becoming more popular among the younger generation. Co-living can be a more affordable option for many people than renting or buying their property. As an investor, it’s important to consider investing in properties suitable for co-living. The demand for co-living spaces is expected to rise as the younger generation becomes more open to the idea.

On the other hand, this trend may also impact the traditional rental market as more people opt for co-living spaces instead of renting their apartments. Investors must carefully analyze the potential risks and benefits of co-living properties.

The Growth of Online Real Estate Platforms:

With the rise of online platforms, investors can access a wealth of information about different properties. This trend will likely impact the real estate market by making it easier for investors to find and invest in properties. Online real estate platforms allow investors to research properties, find real estate agents, and even invest in properties from the comfort of their homes.

Another way online platforms are changing the real estate market is through virtual tours and 3D technology. This gives investors a better sense of a property without physically being there, making it easier to narrow down potential investments.

The Impact of Environmental Policies:

Environmental policies are becoming increasingly important in the real estate industry. As we become more aware of the impact of climate change, it’s becoming essential for investors to consider the environmental impact of their properties. This trend will likely impact the real estate market by increasing the demand for environmentally friendly properties. As an investor, it’s important to consider investing in energy-efficient properties with minimal environmental impact.

On the other hand, properties that do not meet environmental standards may face challenges in the market and could result in potential losses for investors. It’s important to stay updated on environmental policies and ensure your properties comply.

The Growth of the Rental Market:

The rental market is growing rapidly due to the increasing number of people choosing to rent rather than buy. This trend is likely to continue in the coming years. As an investor, it’s important to consider investing in rental properties. Rental properties can provide a steady stream of income.

For instance, investing in Airbnb properties is becoming popular among investors. With the rise of short-term rentals, investors can generate higher investment returns. However, it’s important to carefully research and understand the regulations and laws surrounding short-term rental properties.

The Emphasis on Security:

With the rise of crime rates, security has become an essential factor to consider when investing in properties. This trend will likely impact the real estate market by increasing demand for properties with adequate security measures in place. As an investor, it’s important to consider investing in properties that have adequate security systems.

One way to ensure the security of your investment is to work with a reputable and experienced property management company. They can help you find properties in safe and secure neighborhoods and provide ongoing support for maintaining the security of your investments.

The Impact of Demographics:

Demographics play a significant role in the real estate market. The aging population will likely impact the demand for certain properties. For instance, the demand for senior living communities is expected to rise as the population ages. As an investor, it’s important to consider the demographics of the area you’re investing in.

Moreover, millennials are also becoming a dominant force in the real estate market. This generation has different preferences and priorities when it comes to housing. They tend to prioritize convenience, affordability, and sustainability. As an investor, it’s important to consider the needs of this demographic to stay ahead of the trends.

In addition, with the rise of remote work and digital nomads, the demand for properties that can accommodate a home office is also increasing. Investors need to consider this as an essential feature in their investment properties. Investing in real estate can be a lucrative venture, but staying updated on current trends and adapting is important.


The real estate industry is constantly evolving, and keeping up with the changing trends is essential. Marco Bitran knows that staying informed and adapting to the needs of different demographics is key to success in this competitive market. Investors can make smart decisions regarding their investment properties by understanding the current trends and focusing on convenience, affordability, sustainability, and catering to remote workers.