When you launch a new business, one of your main concerns is to how to go about marketing your product or service to your target consumers. One of the best marketing options available today is a strategy known bulk SMS. SMS stands for Short Message Service. We also refer to SMS as text messaging or texting.
The cheapest form of marketing
When considering marketing and advertising options, there are many to choose from. We can, for example, place advertisement on TV or online. However, TV advertising is expensive, as are most online options. Small businesses and startups do not have the financial resources to invest in costly campaigns.
Bulk SMS, which involves sending large numbers of SMS messages to mobile phone terminals, offer two important advantages:
- With bulk SMS, your marketing messages reach a very large number of people.
- The vast majority of mobile phone owners read marketing messages. Studies have shown that most of us open SMS marketing messages within three seconds.
Personal texts, i.e., straight to people’s mobile phones, help spread your marketing message and raise awareness. Bulk SMS also helps make customers feel valued. JookSMS, an SMS marketing provider, allows businesses to target their client base with tailored messages.
A faster way to reach out to your audience
Talking directly on the phone and texting are effective and fast ways to convey information to people. Since the turn of the century, we have become more dependent on social media and mobile phones to communicate with people both socially and professionally.
It, therefore, makes sense to use the same medium that people have come to rely on for our marketing campaigns. We know that texting is popular and extremely cheap, as is bulk SMS.
When customers feel connected to their subscribed products, they are more likely to become or remain loyal.
You can communicate on a much higher level using bulk SMS than with other forms advertising or promotional strategies.
An effective platform for the business
With bulk SMS marketing, it is easy for businesses to convey whatever message they want to their target customers. You may want them to know about, for example, a new offer, upgrades, or special deals. You can also wish customers a happy birthday or a happy new year. It is a great way to stay in touch.
As a business owner, you can use SMS messaging not only to stay in touch with existing customers, but also to acquire new ones.
Regarding SMS marketing, JookSMS says:
“SMS marketing services allow you to provide targeted, personalized messaging to your client base, wherever they are. As a business owner, you can use SMS messaging to build client lists (e.g. text to win), launch marketing campaigns, send appointment reminders and surveys, or even engage in two-way conversation.”
SMS vs. email
Texting people is the most personal way to tell them about something. A well-placed, non-intrusive message can be an extremely powerful tool, especially with customers who are on-the-go.
Email is also a powerful marketing tool. However, the excitement we feel when we hear that chime, telling us we have received a text message, is unique.
According to research, says JookSMS, SMS messaging is significantly more effective than email as a marketing tool “boasting an open rate of 98% vs. 20% for email.”
Video – What are Marketing Tools
Sending text messages to boost sales is a marketing tool. The activity is part of digital marketing, which we also refer to as online marketing or Internet marketing. Watch this Market Business News video to find out more about marketing tools.