Land surveying is one of the first steps of any construction and building project. It is a heavily specialized profession that demands an appropriate marketing scheme to promote in the business setting. This is a challenging task because land surveyors are not really needed from time to time but only as needed in a project.
It is essential to seize every opportunity that calls for one so you can get ahead of the others. You should be able to employ marketing schemes that register your name as the first and common choice. Here are some of those:
Participating in Conventions and Events
It is not enough to attend conventions and events for land surveying only. As much as possible, have someone present in every major event of other related businesses where your services might be needed. It might be anything from construction, renovation, land development, and even supplies.
Other people have to know what a land survey is and what it can do to help you. People have the tendency to shop around events like these to meet and select products and services. Not only do you introduce yourself to prospective clients but you also get to meet other people working in the business. This is where you might build possible partnerships in the future.
Be sure to set up a free consultation desk to attract more people, station your experts to answer any inquiry, and display some of your most impressive technology used in land surveying for a free demonstration. Don’t forget to print out tons of business cards for giveaways!
Building a Good Network
Like what is mentioned earlier, getting to know other businesses opens doors for referrals and partnership which allows company expansion. You could partner with construction firms and suppliers that do not offer land surveying services or you could be an additional asset for bigger projects. Scalice Land Surveying knows how important having relationships with Title Companies is. Forming these connections can generate leads and create future revenue opportunities.
According to Veris, a company that offers a range of solutions for town planning, urban design, surveying, and 3d spatial imaging, a network could expand across the whole country while providing expertise locally to clients in the region or metropolitan area. Such vast coverage could increase the number of your clients.
The ones your partners have could also be yours. Additionally, you would be able to recommend your partners to clients because of this system for any additional services they would need. Both parties will benefit from this.
A good network starts with friends too. Your friends could be building their own home or putting up a building for their shop, it would be great not to miss out on these opportunities. You better keep those relationships intact for future reference!
Starting an Online Profile
There’s a new saying that businesses who are not online will go out of business eventually. That is the case for most of the current ones out there. People will like what you have and what you offer if it is searchable and available to access anytime. There is an easy way to build an online profile for your business so you can get started. This is a marketing strategy that is easy to implement and maintain.
People can easily share the link of your profile to others through any online messaging. Information about is passed to others that instant. Aside from that, there is numerous information you could add like your company details, services offered, event announcements and invitations, project portfolio and photos, current promos, and even your own blog.
Making Promos and Giving Discounts
This can be bad for business because you cut down the prices for your services or you might be obliged to do the others for free. That’s true if you don’t know the right way to implement it. Promos and discounts attract clients especially first time clients whom you have never worked with.
This is a good way to initiate a relationship. As previously discussed, people tend to stem out by giving referrals and recommendations. Not only is it beneficial in bringing in new ones but for returning ones as well. Think of it as a way to maintain your connection and to keep them coming to you for land surveying services. You don’t have to do it every now and then. Choose a season when your services are in-demand and then you can do that annually.
Participating in Social Campaigns
People nowadays prefer brands with a good reputation and standing. This is the same with your business. You make a good impression if people find you passionate about things they care about. Participation in local campaigns will definitely earn you good points in the community. These campaigns include renovations of historical buildings, housing assessments for calamity avoidance, and other community improvements. You get to be their good neighbor because of this and would prefer to work with you in the future.
No business is ever small with a great marketing scheme. It is time to make your Land Surveying business more profitable by adopting new schemes that will surely invite more clients and projects. These schemes don’t have to be grand all at once. Start with the most basic which is starting an online profile then work your way up from there.
Interesting related article: “What is a Marketing Strategy?“