Why Is Marketing Research Important?

Why is marketing research important to a business? Marketing research can literally make or break your business. Give your business the best start possible.

Marketing research - My Starbucks Idea 499
Image: https://twitter.com/mystarbucksidea

Did you know that Starbucks runs a program called My Starbucks Idea? As the name implies, the program asks users for their ideas on how Starbucks can improve. My Starbucks Idea is a great example of marketing research. But why is marketing research important? Is it only effective for massive corporations like Starbucks? Or can it be beneficial for smaller businesses too?

We’re here to fill you in! Keep reading below to learn the importance of marketing research!

Why Is Marketing Research Important for Connecting with Your Customers?

Marketing research can teach you the age, location, etc. of your audience. This can help you appeal to them more directly.

Tweaking your products and services towards your target audience will keep their attention.

Learning more about your target audience will also help you learn which methods of advertising are most effective. For example, older audiences are likely to be more receptive to direct mail. By contrast, younger audiences prefer social media advertising.

This research can assist you in creating targeted advertising. This makes it easier to engage with existing customers and potential customers alike.

By conducting marketing research, you’re also showing that you care about the input of your customers. This helps build a more personal relationship with your customers.

Marketing Research image 1 - h22h22
Image created by Market Business News.

Market Research Aims to Improve Employee Performance

Market research helps to identify where your employees are falling short and where they’re succeeding. Understanding employee performance will help improve communication within your business and increase productivity.

This research can highlight which decisions by business leaders are meeting goals. Market research will also show where leaders are struggling. You can visit 2020exchange.com.au to learn how a leadership program can improve company management!

How Can Market Research Help Your Marketing Department?

When you ask “Why is marketing research important?”, perhaps the most obvious answer is that it supports your in-house marketing team. Marketing research shows your marketing team which of their methods are effective.

This research will then help them create more effective future marketing campaigns. They won’t have to make assumptions. They can use real data to make informed decisions to plan their next move.

Marketing Research Identifies New Opportunities

As you learn more about your customers, you will see possible beneficial opportunities. For example, research may tell you that your customer base is expanding geographically. You may see an opportunity to expand and open new retail locations.

You can also learn more about your competitors. You can tweak your business model and products to replicate their success.

Alternatively, you might find that market research pinpoints like-minded businesses. You can reach out to these businesses to collaborate and run joint promotions.

The Benefits of Marketing Research

You’ll no longer have to wonder “Why is marketing research important?”. Conducting marketing research is a great way to get insight into your company’s performance. You’ll also learn more about its reception!

For more articles like this, check out the rest of our website!


Interesting related article: “What is Online Marketing?”