9 Surprisingly Effective Marketing Tools for Your Vehicle Dealership Business

Vehicles in display - marketing tools article 11How do you operate your vehicle dealership business? We know that it’s a very loaded question, but it’s an important one. Specifically speaking, do your efforts reflect on your sales or is there a wide bridge that you have yet to cross? Instead of going around in circles trying to figure out how to maximize your sales, perhaps you should pay more focus to your marketing strategies. There’s a very high chance that simple tweaks in your marketing strategies can multiply your revenue; you just need a push in the right direction.

Here are 9 surprisingly effective marketing tools that would benefit your vehicle dealership business greatly:

1. E-Commerce Platforms

The best way to look at your vehicle dealership business is that, at its core, it’s an e-commerce platform. This is the best way you’ll be able to showcase your products and offer the best customer experience, even if those customers don’t visit your business premises. You can browse around here to have an idea about how the best e-commerce platforms offer a great deal of flexibility and search options for visitors looking for used cars.

Using an integrated e-commerce platform for your websites is the most practical way to offer a superior customer experience, enabling them to choose different search filters and finding the best fit for their needs.

2. Social Media Editorial Scheduler

Businesses of all kinds and in all fields require comprehensive editorial solutions, and a social media editorial scheduler is one of the best tools you can use. This tool enables you to craft your content and schedule it, on different platforms, and then manage all your platforms from a single place.

3. Social Media Listening Tools

How would you like it if you were able to listen to all your customers’ conversations about you? It would be pretty awesome, wouldn’t it? The great news is that you don’t have to invade their privacy to know what they think about you. By using any of the various social media listening tools, you’ll get notifications every time someone mentions your brand, making it easier for you to collect feedback, answer inquiries, and open communication with your customers.

4. Email Marketing 

Email marketing remains one of the best tools you can use as a business, and it’s especially effective in marketing your vehicle dealership business. You can use email marketing to welcome new customers, send newsletters with all your latest offers and updates to your subscribers, and provide instant customer service to your database.

5. Email Automation

Email marketing will never be complete without automating your operations. Email automation will enable you to send customized emails to your customers, addressing them by name and even vehicle model. You’ll also get better insights into the performance of your email marketing strategy, which will help you in optimizing your efforts.

6. Digital Marketing Managing Software

Getting project management software to manage your digital marketing can be one of the best investments you can make. Using this software, you’ll have a better ability to breakdown milestones, assign tasks, follow up with your team, and evaluate your overall performance.

7. Video Editor

You might think that you need a full-time video editor in order to create attractive videos, but, as a matter of fact, you don’t really need one. You can include videos in your marketing campaigns easily; all you need is a practical video editing tool that’s simple to use. You can even create or purchase a template, and use it to practically edit all your videos.

Team creating a video advert - image for article

8. Graphic Design Software

The same can be said for using graphic design software. You don’t need to have advanced knowledge about editing or using complicated programs. Even the most complicated graphic design programs can be used, with brief knowledge about the basic tools you’ll often need. However, you can always use ready-made templates or a basic graphic design tool to add branding to your visuals.

9. Virtual Reality 

Here’s the latest addition to the list of tools you can use: Virtual Reality. Not only will this advanced tool makes your business look super cool, but it’s also one of the best ways to engage your customers and provide them value. Adding a VR tour of your business will enable customers to view your products anywhere they’re located, which allows you to reach a wider target audience.

There are so many tools you can use to optimize the marketing efforts of your vehicle dealership business. Using these tools, you’ll be able to optimize your performance, maximize your exposure, and attract customers on a large scale. As a result, you’ll enjoy an efficient and effective process of maximizing your sales.


Interesting related article: “The increasing electric car market.”