The world of marketing is a competitive arena. Marketers must always be on their toes and ready to jump on current trends to bring their brands into the consciousness of their target audiences. But all efforts would be for naught without a sound marketing strategy behind to guide them while crafting campaigns.
That’s why coming up with a comprehensive strategic plan to achieve marketing goals is vital to support marketers’ day-to-day activities. This process usually starts with marketing research. Marketers need to know and understand their target markets inside out. They must get an idea of what is already in the market and what is still lacking. They also need to know what consumers require and how their products or services can address their needs.
Similarly, knowing competitors is crucial to marketers for different reasons. First, it gives them an insight into how other companies market their brands. They can then make adjustments to their own campaigns. Second, they can learn from rivals’ mistakes, allowing them to hone their strategies, keeping in mind their company objectives and their buyers’ requirements.
In all these instances, tools like WHOIS Lookup can provide a valuable perspective, alongside other sources of data, of course. In fact, here is what WHOIS data can bring to the table from a marketing standpoint.
What Is a WHOIS IP Lookup and What Can Marketers Get Out of It?
A WHOIS IP lookup allows users to obtain relevant information about a domain name or an IP address. Such a tool gives the following information:
- Domain age
- Abuse contact email address
- Dates of creation, last update, and expiration
- Registrar name and contact details
- WHOIS server
- Domain status
- Registrant name and contact details
- Technical, billing, and administrative contact details
- Name servers
Marketers can use these data points to gather insightful information about their target audiences and competitors, allowing them to seize untapped opportunities to stay ahead of the competition.
How to Craft an Effective Marketing Strategy with WHOIS Lookup’s Help
With the help of a WHOIS IP lookup, marketers can find out more about their target customers in an unobtrusive manner. Here’s how:
1. Collate the domains or IP addresses of all website visitors
Marketers need their IT department’s help to obtain a list of all domains and IP addresses recorded in their network logs. If they have more than one domain, creating a separate folder for each is recommended.
2. Run all data through WHOIS Lookup
Marketers can query each domain and IP address on WHOIS Lookup and take note of relevant information. That includes the owner’s name, organization, and email address. They can use the names to do web searches to find out more about the visitors’ interests.
Browsing through social media profiles of domain owners can also be helpful. The email addresses contained in WHOIS records may also serve as a means to contact them with relevant offers.
3. Analyze the data obtained from WHOIS and other sources
The data marketers gathered must then be pooled to find commonalities and differences. Visitors then can be segmented for various marketing campaigns based on detailed profiles that would match offerings. They can also determine where most of their customers come from using IP Geolocation Lookup.
WHOIS Lookup can also help marketers stay abreast of what competitors are up to based on their online activity. For instance, they can use WHOIS data to see changes in domain registration that could be indicative of an upcoming merger or acquisition.
Having a concrete marketing strategy is crucial to every organization that wants to maximize its resources to rake in more sales. Comprehensive data derived from a WHOIS IP lookup can help marketers know their target customers better and keep an eye out on competitors to meet business goals.
About the Author
Jonathan Zhang is the founder and CEO of Threat Intelligence Platform (TIP)—a data, tool, and API provider that specializes in automated threat detection, security analysis, and threat intelligence solutions for Fortune 1000 and cybersecurity companies. TIP is part of the WhoisXML API family, a trusted intelligence vendor by over 50,000 clients.
Interesting related article: “What does Marketing Strategy mean?”