How to Measure SEO Performance: Metrics & KPIs You Should be Tracking

Traffic is key to the growth of any business. When it comes to SEO success, there are fewer, better ways to evaluate your current status than key performance indicators (KPIs). 

In this article, we’ll tell you which KPIs you should be tracking to accurately measure the success of your digital marketing efforts.

Organic sessions

SEO experts around the world emphasize the importance of monitoring organic sessions to reach higher ranks. According to specialists at a Dubai SEO company, organic sessions are crucial for measuring how many visits your website has earned from Google and other search engines.

This KPI shows how successful you’ve been at getting people to visit your website, engage, and take action. Your title tag and meta description (which includes your targeted keyword and a compelling call to action) is key to higher click-through rates.

Keyword ranking

Successful SEO strategies are often based on specific keywords tailored for different search intents, landing pages, and search volumes to guarantee diversity and organic traffic from as many sources and search engines as possible.

Some keywords such as your brand name or specific long-tail keywords are easier to rank for. Relevant short-tail keywords, on the other hand, often have a big search volume, which makes them much harder to rank for because they’re also relevant to your competitors.

Regularly tracking your keyword rankings and looking for any significant fluctuations is key to reinforcing your position in the search engine results pages (SERPs). It also reflects how closely aligned with your content strategy is with your user’s intent.

Conversions/ Leads

The previous two KPIs are concerned with attracting visitors, but how do you encourage them to take action and boost your sales once they’ve revisited your website? To generate leads that are later converted into sales you’ll need to establish contact with your potential customers through newsletter sign ups, contact forms asking for more information, web conferencing, phone calls, etc.

For a comprehensive analysis, track and compare your leads and conversions across different dimensions like gender, devices, traffic sources, etc. To improve this KPI’s result, focus on the user experience you provide. Make sure that your website is easy to navigate and that your call to action is prominent and well-phrased. Your content should also be engaging, trustworthy, and persuasive.

Bounce rate

This KPI measures how satisfying and compelling your website is to your potential customers by analyzing the percentage of non-interactive sessions where the user loads the page and immediately exits without performing any action.

If your bounce rate is high, your position in the SERPs will drop because search engine algorithms use your rate as a ranking factor to determine how satisfying your site is to the user’s search query. To establish low bounce rates, make sure your page establishes trust by being relevant to the meta description, easy to navigate, and well-designed.

The above are some of the KPIs that holds the answer to the online success of any given organization or campaign. Monitoring them closely using SEO tools enables you to increase your business’ growth and avoid any SEO disasters that can cause huge dips in traffic.

SEO is part of digital marketing, also known as internet marketing or online marketing.

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Interesting related article: “What are Metrics?“