As the world is facing the bumpy road to recovery in the wake of the COVID-19 pandemic, many businesses are looking for the best ways to move forward. One of the key themes for both global economic recovery and individual businesses is the idea of bouncing back. The UK government even named its support loan scheme after this optimistic spirit of tenacity and resilience.
A core aspect of the bouncing-back mindset is reviewing the new landscape with an eye for potential opportunities. Though there have undoubtedly been adverse shifts in many commercial sectors, not all of the changes have been detrimental. Those seeking the positives will find many success stories rising from the turmoil of the global lockdown.
One industry that can be hopeful about the months and years ahead is the training industry. Perhaps due to the enforced global pause and retreat, there has been a distinct trend of people reassessing their careers and work options, asking questions about what really matters in life and whether they are on the right path.
As a result, training companies can expect a surge of interest, as employees pursue new careers or positions, and entrepreneurs explore new business opportunities or income streams. One such example is the opportunity for medical professionals to supplement or even replace their previous roles by offering medical aesthetics services.
A Beauty Industry Success Story
In recent years, the mammoth beauty industry has witnessed an unstoppable trend for non-surgical treatments known as medical aesthetics. These procedures include such beauty enhancements as Botox injections, laser peels, and dermal fillers. The spectacular demand for these treatments has been accelerated by the rise of social media and the potential for ordinary people to become online celebrities who want to look their best for their promo shots and selfies.
Although this trend, along with the entire beauty industry, has been impacted by recent world events, there are signs that the demand for cosmetic enhancements will continue as the competition for attention online increases over the months ahead.
Though the Influencer phenomenon was certainly checked by the travel restrictions and economic fears, a new wave of determination is evident among the cultural shifts, although it may be a little more socially conscious than the uber-aspirational themes prior to the pandemic. The pursuit and appreciation of beauty and aesthetics is an innate human drive, one that has endured since the Ancient Romans and Ancient Greeks, despite the many global and cultural upheavals in between.
This enduring demand for beauty allows for an optimistic outlook for this sector, though it will undoubtedly see some shifts and recalibrations.
A Unique Opportunity
A development within the medical aesthetics trend of recent years created a unique opportunity for qualified healthcare professionals to retrain and fast-track their profitability in this blossoming market. This opportunity arose from calls for higher standards within the beauty industry, specifically the recommendations that only medically-trained professionals be allowed to administer the popular and lucrative non-surgical procedures.
The events of recent months are likely to increase the demand for higher medical standards even more, as people become more discerning about their healthcare practitioners and the best practices required to ensure their safety and wellbeing. So, not only is this unique opportunity for medical professionals to enter the aesthetics arena still available, qualified practitioners may be even more in demand than ever.
Medical Aesthetics Training
To assist medical professionals looking to bounce back to success with their private practice, or even to explore viable new career paths, training companies are on hand with courses specially designed to supplement healthcare backgrounds. These Aesthetics training courses ensure that the doctors, dentists or nurses etc… who want to offer non-surgical beauty procedures are trained to the highest standards of professionalism, competency and care.
The best training providers are also experienced in supporting newly-qualified medical aesthetics practitioners in the business aspects involved in offering these services. This arrangement also gives rise to a positive side-effect for the larger economic picture; as the delegates who invest in these programmes support the training companies in returning to business as usual, this support is paid forward in helping these fledgling services to get up and running in the marketplace. These kinds of mutually-beneficial business relationships are precisely what’s needed to kick-start the recovery process.
These unprecedented times have certainly brought about intense upheaval and challenge, but it may be that they could also be the catalyst for many positive changes, both industry-wide and for individual businesses and personal career paths.
Due to the increasing demands for high standards of care, both within the training industry and the beauty sector, the opportunities within medical aesthetics may prove to be a welcome route to bouncing back for many medical professionals and entrepreneurial healthcare practitioners.
Although the outlook is uncertain in all sectors, there is cause for optimism, albeit tentatively and cautiously for the foreseeable future. As the whole world adjusts to the challenges of the global pandemic, this unique opportunity could be one of the stories of hope, one that serves to assist the economic recovery, as well as inspiring other industries, business and sectors to find the positives in the Post-CV business landscape.
Interesting related article: “Beauty standards are changing.”