How can you get mobile app installs from search?

If you are an app developer, you will definitely be familiar with a problem of how to get mobile app installs from search. Another common question is how to get into the index by keywords. Below we will explain the main ways of how to deal with these problems.

Mobile app installs SEO
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Steps to do to get installs from search


Google Play algorithms can rank your app only by keywords that are in your app title, description, and reviews. That is why before starting a real promotion campaign you need to rewrite your app texts and to insert words and phrases that you are going to promote.

When you finish this part we can move to promotion by keywords. If your app is new or you decided to add more keywords that do not have index still, you should start with direct installs. Just in 5 days less competitive keywords will get into 200th positions. Using these keywords you can begin promotion. It will also help other words and phrases that are still out getting into the index faster.

Introduce intalls per day gradually

After direct installs your app is still in quite low positions by keywords. So you need to start with 5-10 incentive installs per day for each keyword and then rise the number gradually. In this case, it will not look suspicious for Google algorithm and in just 7 days your app will get much higher positions. When your app will reach the top 20th positions organic users will be able to see it.

High positions by keywords together with attractive icons and interesting descriptions will give you fast growth of organic installs and in-app activity.

If you want to get more detailed information on how to get mobile app installs you can always contact our support team. is a self-service platfrom for application promotion with keywords installs and search optimization.

Interesting related article: “What is a Keyword?”