Being a real estate agent means that you have to stay ahead of trends to remain competitive and relevant. One of the biggest challenges can be having an ongoing understanding of the most relevant trends.
The following are some of the general ways you can work on growing your business in the modern world, and also some of the tools and platforms you might find helpful in doing so.
Build Your Own App
Building your own app is one of the best things you can do for yourself and your real estate business. It sounds overwhelming to think about building your own real estate app, but in reality, that doesn’t have to be the case. There are companies that specialize in creating these types of apps.
When you have your own app, you can link it with a direct MLS feed, and you’re the only point of contact for listings.
An app will allow you to use data to work more efficiently, as well. For example, every time someone logs into your app you’ll get a name, email address and phone number and then there is a dashboard where you can collect leads and analyze user behavior.
If you work with a company to get a real estate app made, you first choose a name for it. You can then select a design, and the company making the app will do the coding.
You can use the app in all of your marketing once it’s complete.
Improve Your Listings
When you’re creating online listings, you have to focus on ensuring that it’s going to appeal to discerning, modern buyers.
A few things you can do to improve your listings are:
- Share them across social media, but ensure that you add context to each listing
- Promote your listings on sites like Zillow and Homes.com. These sites receive millions of visitors every day, and while you do have to pay to promote listings and real estate aggregator sites, that kind of visibility is difficult to come by in any other way.
- Create video tours of a property, and when you do, make sure you optimize the video for social media. People will be searching for homes based on keywords, so think about those keywords as you title your video and create the description.
- Write blogs about your listings. This gives people the opportunity to see more about the property, but it also improves the likelihood of the listing showing up in search results.
If you aren’t sure where to begin with SEO and how to use keywords and key phrases, consider a tool like Ahrefs or something similar that will pull relevant keyword data and help you see what the demand is for those keywords.
Create a Sales Funnel
A real estate sales funnel can be a good idea for modern real estate agents. It does take some work to set up an effective funnel, but once you do, you can keep replicating the basics.
A funnel can be a little different depending on your needs, but generally, you would start by creating a landing page for your listings.
Then, you might encourage visitors to those landing pages to sign up for your newsletter. You would then create newsletters that are targeted based on each particular segment of leads. The more personalized you can get with your newsletters, the better.
Your newsletters and emails should have a call-to-action of some kind, such as setting up a showing.
Remarketing is also an integral part of funnels. For example, if you have an ad campaign online that drives people to a listing landing page and they don’t take action during their first visit, you can set up your social media remarketing parameters to continue targeting them and hopefully bring them back to your site.
Use a Task Management Platform
It’s easy to become overwhelmed when you’re a real estate agent growing your business. You need to be able to effectively manage your own time and the time of the people you have working for you.
Getting organized can go a long way in helping you understand where you can improve your business.
Think about using a task management platform so that you can organize each of your listings, see what your progress is, and what still needs to be done. If you choose a platform with collaborative tools that can be helpful as well because you can talk to your employees or coworkers and see how they’re progressing.
Interesting related article: “Real estate properties and how to manage them.”