Net Promoter Score Ranges: How to Measure Your Brand

Improving your Net Promoter Score can increase your product quality by 20%. Understanding and improving upon the Net Promoter Score ranges can increase company workflow.

But, what does NPS mean and how important are these scores? This short guide will teach you the methods of improving your brand’s perception by increasing your business’s Net Promoter Score.

Keep reading below to learn everything you need to know.

What Is Net Promoter Score?

The Net Promoter Score is a term many professionals use to describe business quality. But what does this mean and how is it important? The industry acronym, which goes by NPS, is a popular metric for rating the customer experience.

This system democratizes the way customers rate and value companies. This is part of the core understanding of customer service relations. This concept devolves into the consumers’ recommendation of a company.

Among other things, the NPS system measures a company’s overall worth. It also retains information about the likelihood of gaining returning customers. It tracks the specific data centering around the recommendation of companies.

This data generates a score reflecting the opinions of the consumer. This data is meant to give an overall score defining this experience.

NPS Benchmarks

First, let’s discuss the customer satisfaction metrics. This design of the NPS system of measuring customer experience ranges from 0 to 10. You begin by asking the customer base a single question. This question asks: how likely is it that the customer will recommend the business to a relative or friend?

Now, there is a range of numbers that scales the response. The customers choose which number best represents their user experience when engaging with the business.

The Lowest Score is 0. This represents the response: not at all likely. But, 10 is a perfect score. This score represents the customer’s answer which is: extremely likely. This means the customer is extremely satisfied and is highly likely to recommend it to others.

Each company ranks a set of customers into a different category. The group of customers, known as detractors, answer any number between 0 to 6.

The passers category consists of people scoring either 7 or 8 on the scale. Customers selecting 9 or 10 will fall under the promoters category.

The NPS benchmarks consist of separating these groups and calculating the final score. They find the exact amount of promoters and subtract it by the percentage of detractors.

Once you calculate, you will then multiply this result by 100. The promoter score will fall between -100 to 100.

What Is a Good NPS Score?

This equation provides the NPS with benchmarks to determine a healthy score. They can help provide companies with an understanding of what score to achieve.

Any score reaching above the 0-line is an improvement. Sinking below into the -100 range can mean the business is suffering. But, if a business is at or above the +50 line it means that is in good condition.

The +50 ranking can mean that your company balances out the positive customer satisfaction. It is outweighing the negative reactions to your business.

If your company exceeds the +70 line then it means the business is providing more than excellent service. This is a score that can take time but is certainly a grand achievement.

Top-tier companies, some of which are long-standing businesses, achieve these +70 or above scores. This means customers are reaching peak satisfaction and are likely recommending the company to others. can help you improve your NPS score.

What Is a Bad NPS Score?

If your company’s NPS falls below 0 it means that it requires improvement with customer satisfaction. Companies with ratings below 0 need to understand what business practices are creating this toxicity.

The business environment and experience are crucial to customer rating. Customers are providing more than average negative feedback about your business.

This entails that most of your customer ratings lead to detractors. If you have an equal balance of promoters and detailers, this leads to cancelation. This will mark your company at a 0 rating.

But, some countries may not give a 9 or more score because of cultural differences. As in, they do not easily give their A+ scores like other countries.

Post-Survey Promotion

Companies are seeking to decrease detractors and increase promoters. We want to understand the specific reasons why the average user gives their score.

Companies can also improve NPS scores by following up with surveyed customers. One way to approach this is to ask: How likely are you to recommend this company to a relative or friend?

This allows consumers to elaborate on their previous answers. Companies can present what is lacking in the customer experience, giving way to the NPS score.

These follow-up questions do not have multiple-choice answers. They are meant to be open-ended questions that can allow consumers to reflect on their own experiences. Market researchers improve Net Promoter Scores by securing this data.

The industry often refers to this practice of improving NPS scores through data as closing the loop. This is the core mission in securing this data.

This refers to connecting dots between detractors and promoters. This means reaching contacting users responding to the surveys to gain feedback. A small sample ground of customers can provide the necessary feedback to help close the loop.

Most of the time, companies reach out to detractors. This is useful because these groups help define the issues at hand. Narrowing down issues through commutation with detractors can help improve NPS scores.

But, it can also provide positive results to reach out to promoters. They can help reiterate useful advice regarding effective business practices. Communication with promoters can help rebuild the company workflow.

Improve NPS Scores

Your brand is reliant upon promoting better business practices. Understanding the division between detractors and promoters will promote the health of the company.

Acquiring the surveys and analyzing the responses is the first step in gathering this data. Then, companies can begin the compartmentalization of each demographic. But, this requires companies to take action when understanding their detractor’s wishes.

Analyzing scores are useless unless a company engages with the user ratings. Once a company reviews its data, the board must discuss potential improvements. Companies can then prioritize the necessary actions to help improve NPS scores.

Understanding Net Promoter Score Ranges

Many companies ask: how can they improve their brand? Understanding the Net Promoter Score ranges can lead to the path of improvement. Reviewing and analyzing data on surveys can aid in improving business practices.

Companies can then consult with professionals to aid in improving these practices. Listening to your fanbase can help build an efficient and foolproof company.

Check out other posts on our blog for more information on NPS scores and how to build brand perception next.

Interesting Related Article: “The Dying Art of Customer Service