The beauty and skincare industry has been evolving at an alarming rate. That may be so because many users are becoming aware of the role of skincare products. The skin health awareness created might also be a contributor since many people now see cosmetics as more than just beautification products. We have seen the emergence of new products, such as AKT available at https://www.aktlondon.com/, that are more natural than synthetic.
What Has Changed or Likely to Change in The Cosmetic Industry?
Many changes have occurred in recent years, and more are expected to come. In this section, we will focus on the new trends in skin health and the cosmetic industry.
Transparency in product formulations
Many users of skincare products are now more worried about the constituents of their cosmetics. It is within their rights, and they deserve to know everything. This has resulted in lots of pressure on the side of manufacturers who have to readjust their formulations. There is also a move towards reducing carbon footprints through recyclable packaging.
Synthetic to natural cosmetics change
According to the report of a survey conducted by Frost and Sullivan, consumers of natural skincare products are between 24 and 30% of the total cosmetic product users. The rest still use synthetic skincare products. However, that trend is expected to change as many people shift their attention to all-natural cosmetics. That is probably because of the skin-related health complications that have been linked to these products.
The healthy living trend
A move towards healthy living has affected the choice of cosmetic products that people use around the world. It is the natural skincare products that have benefited from this move. Many such products now line the shelves of beauty and cosmetic stores and are only expected to grow. The Coronavirus pandemic has also led to the growth of face masks, cleansers, moisturizers, and toners, all as part of skincare products.
Influential marketing of skincare products
There is a remarkable increase in using influencers to publicize cosmetic products. According to the study conducted by the Harvard School of Business, there was an increase of $6 billion in the amount spent on influencer campaigns between 2017 and 2019. This is expected to increase to 15 billion dollars by the end of 2022.
The rise of big data and AI in the beauty and cosmetic industry
AI and big data are changing the world, and the cosmetic industry is part of that change. The integration of big data into the cosmetic business helps store owners to understand what their target audiences are looking for. They also get to know their spending habits. That helps in tailoring the advertisements to target only the potential clients.
The Final Verdict
The world is dynamic, and we can expect many more changes in the body health and cosmetic industry. There might be new trends or the current trends taking different dimensions. Whichever will be the case, everything will happen to make the skincare products safer and improve your shopping experience.
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