No more misunderstanding any email deliverability test results knowing 15 basic terms

Many users make a mistake ignoring the theoretical side of dealing with b2b. On the one hand, everything seems easy enough: just write a letter indicating what you offer and send it to a potential client. On the other hand, it may contain spam words, be written in a pushy style, and as a result drag your deliverability rate and sender reputation down.

email deliver mechanism

A user can easily avoid this trouble keeping in mind what damages his sender’s reputation. But what if he doesn’t know there’s such a thing as “sender reputation” “email deliver rate”? Not knowing what causes the problem eventually ends up in trying to find out about it and in the end learning the whole thing.

However, it is much easier to study the basics of the matter in focus first after which what wasn’t clear in messages your email deliverability test showed you will start making much more sense. Nobody takes up a job without previously learning how to do it, right?

Users trying to maintain a b2b establishment but ignoring the importance of learning may act differently:

  • They may be fooled by the formal side of a term and take for something it’s not;
  • Ignore some aspects thinking they aren’t important;
  • Start trying to deal with something tricky without having learned the basics first and so on.

Here is a simple example. Not knowing what email deliverability rate is and how it is formed, a user starts thinking there’s just some kind of a scale showing email deliverability rate level. But once you’ve found time free from email marketing to study deliverability’s essence, you find out that there’s no such metric.

In fact, it’s KPI points that indicate how many of your letters prove to be read instead of going to a spam folder without having been opened at least once. Then you google KPI, later something else you’ve come across and finally, you start getting the true image of what you are dealing with.

Definitely, any user has to spend not one hour studying all the basic terms but there’s no need for starting with something hard to comprehend. Learning a few basic terms b2b process stands on is the way to go.

Make the meaning behind terms like “email deliverability test” crystal clear

It’s would be fair to say that just telling a user “you have to know this” isn’t enough. Everyone always expects to learn by doing something on the basis of information they take time to find and analyze. So what will a sender be able to do having learned the basics b2b stands on?

  • You’ll know how to initiate email deliverability test properly;
  • You’ll see what steps you have to take to ensure the security of your domain and account and also a good email open rate;
  • You’ll find out how to achieve recipients’ favorable attitude towards your messaging;
  • Probably, you don’t have to do everything by yourself because you got people working for you. If so, knowing b2b background you’ll be able to direct work and speed up solving issues without much effort;
  • You’ll be hip to b2b knowing how everything works and able to see the perspective of your campaign depending on circumstances;
  • It will be easy for you to predict potential issues even before they pop up and delay your business campaign.

It may seem that the volume of theoretical stuff behind b2b is far too great to comprehend. However, it needs to be understood that in many cases things are organized hierarchically and systematically; thus one thing may include others, like «email deliverability» which is connected with other terms like ESP, ISP, KPI, and so on. Just like it’s the way with learning sciences, when you understand the basics, you easily get notions behind other things which derive from the most basic ones.

To make the process of your self-education maximum easy and rid you of having to look for all the main b2b terms, below is the list of the 15 most basic ones. Simply start reading from the beginning and 15 terms later you’ll get quite an insight into the essence of what b2b is.

15 basic terms for understanding what the email deliverability test says 

  • Sender reputation

Sender reputation is how qualitative your email campaign is judging by its scale, frequency and what your interaction with recipients is like. It defines whether your letter should be put through by the provider or marked as spam. Such definitions as domain reputation and IP reputation are those in which sender reputation is measured.

  • IP reputation

IP reputation is the record of activities on a user’s IP address. The more often a user sends emails to invalid e-addresses, especially if they are too many per day and sent inconsistently, the more suspicious the provider towards you is, therefore the lower your email deliverability is.

  • Domain reputation.

Domain reputation is how much providers trust your email domain. Whenever suspicious activity comes from the domain, there’s a great chance it will be on some server’s blacklist. All possible anti-spam measures are the way to go.

  • MTA reputation

MTA reputation is whether the receiving server trusts you as a sender or not. MTA’s poor reputation ends up in seeing a notification about you having been blacklisted by the server.

  • ISP

ISP (Internet Service Provider) is a company giving you the means to use the Internet. An ISP may specialize in providing either access to the Internet or email services.

  • ESP (Email Service Provider)

ESP is a company specializing in providing various email-oriented tools and services.

  • Blacklist

A blacklist is a list formed by an ISP that contains identified spammers, suspicious IPs, and domains preventing them from email activity.

  • Whitelist

Whitelist is, on the contrary, a list where there are users having proved their genuine identity. Messages from whitelisted accounts go to recipients’ boxes without any check.

  • DNS

DNS is a virtual register identifying IP addresses and their domains. DNS has servers naming domains like .org, .com, .eu as a way of ensuring fault-tolerant performance.

  • Spoofing

Spoofing is forging data and making email addresses resemble some other trusted ones (like Naturally, it’s done for stealing data from users like passwords or payment information.

  • SPF record

An SPF record (Sender Policy Framework) is a record contained in the DNS records and listing all the IPs, addresses, and domain names permitted to message under your identity. SPF’s aim is to oppose spamming and forgery. One can easily be provided with SPF via online delivery rate check services from companies like Folderly which is a product of b2b lead generation company – Belkins.


DMARC (Domain-Based Message Authentication, Reporting, and Conformance) is another protocol meant to oppose spammers and phishers. DMARC records by senders contain data meant to be requested by the receiving server in order to get the email.

  • DKIM

DKIM (Domain Keys Identified Mail) is an encrypted signature contained in incoming messages’ headlines. It’s only visible to the recipient’s server and means the letter is from an identified account.


CNAME (Canonical Name) is a DNS record mapping connections between domain components and a canonical domain name. CNAME’s purpose is to allow managing a number of servers from one IP address as their names and addresses are bound to it.

  • SMTP

SMTP (Simple Mail Transfer Protocol) is a communication protocol, the tool of email management within the TCP/IP network.

Use our email deliverability test to its full capacity during a free trial period

 As you see, there’s quite a number of various terms defining this or that component of the email system. It includes not only technical components like servers, protocol, and security measures but also there are human-based elements in the system like ISPs and ESPs.

Surely it’s difficult to remember all these terms at once and put them all to use. It’s especially actual for people who are just starting to establish their b2b companies and projects and haven’t had much interaction with this kind of online business before. It’s hard to be a novice in something, and everybody needs a trial period.

For people who are just starting their b2b activity and don’t have a great budget, it would be a real deal to use our Folderly analytics and monitoring service for 7 days for free.

Why is accepting this offer worth considering?

  • You won’t have to worry about having problems with understanding any aspects or terms, the service will do everything for you automatically;
  • You will get a powerful tool able to rid you of all deliverability problems;
  • The trial period is 7 days, don’t be in a hurry and take your time to explore the service’s features and abilities;
  • Use an excellent opportunity to start building up your trust with your ESP and ISP right now;
  • Don’t miss a chance to find your first customers right now for free. The sooner you will start working from trusted  IP and domain the quicker people will start considering working with you;
  • Nothing is going to be overlooked! instead of worrying if other free delivery rate test services have any disadvantages, simply enjoy the full power of a service which will take care of every single deliverability issue. You will get a perfectly secure IP address and domain totally free from any trace of spam.

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