Launching any online business can be difficult, and no two businesses are created equally. That being said, some industries are harder to break into than others. The cosmetics and beauty supplies industry is one such example since so much has to be tested by the customer before they make a purchase. If you’re interested in starting your own online beauty supplies company, here are a few tips and tricks to keep in the back of your mind as you dream up your business plan.
Prioritize The Customer
If you build a company culture where the customer is put first time and time again, your business will ultimately pay for itself with positive word of mouth and repeat business. Instituting policies that empower your customers can go a long way in building a loyal fanbase.
From offering free returns on products that weren’t up to a customer’s standards to overnighting an important package for free because it contains supplies for a wedding, the more you treat your customers like people the better it is for your business.
Remember that it takes far more time, money, and energy to attract a new customer than it does to keep an old one. If you practice these strategies you will be able to truly build a sustainable company.
Undercut The Competition
One reason that people shop online is convenience, but when it comes to products like cosmetics or magnetic lashes, a customer would probably prefer to see the item in person before buying it. Particularly for magnetic lashes, it’s important to know that they fit and you like the way you look in them, just as you’d want to make sure that foundation matches your skin tone. That being said, there are a variety of ways that you can incentivize customers taking a risk on trying your products when they arrive on their doorstep instead of in a brick and mortar store.
One way to do this is by offering a generous return policy as outlined above, but if your prices are lower it can also help make a sale. Remember that as you’re pricing your inventory it’s important to leave a margin for profit. Even so, if your margin is so high that you only sell a few of each item, it may be better to have a smaller profit margin with a higher volume of sales.
Find A Reliable Supply Chain
Especially if you’re interested in offering great customer perks around shipping and returns, it’s crucial to have a reliable distribution channel. Newegg Logistics is one such option that offers an end-to-end service for businesses of all industries and sizes.
Best of all, Newegg specializes in scalability, so you won’t have to worry about building a good working relationship with another supplier once your business has reached a certain threshold. Plus, since everything is handled under one roof, it’s much easier to get information about where your shipping solution can be improved since you won’t need to wait for phone calls or emails back from other components of your shipping channel.
Build A Brand
The way someone chooses to style themselves is personal. As such, you should build a brand that highlights how you are approachable, personable and can help others put their best foot forward.
There are dozens of beauty brands out there, and determining your approach and what differentiates you from other niches can real to establish your business as one that people connect with and want to support. Think about ways that your brand’s colors, logo, and even the way you write product descriptions can play a role in broadcasting the kind of company you are.
Video – Logistics
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