Cannabidiol (CBD) is a compound widely marketed for its ability to treatpain, anxiety, nausea, and many other serious conditions including diabetes, arthritis, and alcoholism. The research around CBD is still in the early stages, so there’s a danger in promoting it as a medicine. However, pretty much all the studies around CBD are in favor of using it for treating dozens of medical conditions.
One of CBD’s greatest features is its ability to reduce aches and pains; which makes it useful for people with arthritis pain, back pain, and muscle soreness.
CBD marketing strategy
CBD is infused into different kinds of products including oils, edibles, beauty products, teas, etc. As a marketer trying to sell the product online, there are different industries that you can target and hopefully create brand awareness.
Bear in mind that the CBD market is worth billions, and according to current growth projections, the industry is still in its infancy, with plenty more money to be made. The following are tips for building your CBD brand online.
How to Market CBD Oil Online:
– Build Your Website
Start by finding the perfect domain name for your product (e.g. www.sitename.com). There are many platforms online like GoDaddy that sell domain names at an affordable price. Alternatively, if you prefer to get your domain name from other web building platforms, you will find there’s no shortage of tools and platforms to create your website.
For example, BigCommerceis a platform that gives you full-featured solutions for any kind of website with no extra fees when selecting a payment gateway. Keep an eye on the terms of service and things like community policies so that your products and advertising can give you the best returns.
Payment processes may be limited because of the restrictions against CBD and other cannabis products, so you may have to look around for a company that provides payment systems for CBD.
– Drive CBD Marketing With Content Marketing
Now that you have the website up and running, it’s time to start creating content that promotes your products online. You may have to hire a content writing agency to create articles, videos, and pictures to go with your product. In a world where website clicks are driven by attractive content, it is crucial to have valuable material that you can post on your website to inform the audience, entertain, and offer new insights into the world of CBD.
– Use SEO to Target CBD Users
SEO, which stands for search engine optimization, is one of the most basic things you can do to promote a website, regardless of the content or niche. It requires a set of tools that can be used to create a number of things such as backlinks to other relevant websites, keywords to target CBD users online, and a general website structure that makes it easy for users to gather information.
Blogging is an effective way to generate content around your product, and the best part is, you have a wide range of topics that you can talk about to attract new audiences and hopefully direct them to purchase your products. Apply all the basic SEO tricks when creating blogs – that way, the information will be made available when people search for articles on CBD.
– Email Marketing
When it comes to targeting audiences and generating sales, there really is no replacement for email marketing. Start by signing up with email services such as:
- Aweber
- SendInBlue
- MailChimp
- Drip
- Keap
- ConvertKit
- GetResponse
These web-based platforms provide a way for online entrepreneurs to connect with prospective customers by sending them information about new products, answering commonly asked questions, and generally linking with clients. A weekly email (or twice a week) is all you need to keep your audiences aware of your company and products. Remember to keep the information valuable and useful to your audiences.
– CBD Influencers & Affiliate Marketing
Find influencers in the industry that share your values and can represent your brand, and find a way to access their audiences. For this to work, these influencers have to actually like your brand and what it stands for – so it means spending quite a bit of time making friends with them and “selling” your ideas to them. Most decent influencers will be happy to mention your products to their audiences if they like you. Start by following them on social media and engage with them.
– Use Google PPC Advertising to Advertise CBD Online
This is an essential marketing tactic that will help you make money when your brand starts picking up. What this services does, is that it makes it possible for your website (and products) to show up at the top of search listings when people go online to buy CBD products. Remember, these are direct buyers with enough knowledge about CBD products and are looking to make a purchase. Here’s an article to get you started on setting up Goggle PPC Advertising for your website.
– Advertising CBD Products on Social Media
Social media websites like Twitter allow the promotion of CBD products as long as there are no health claims. The likes ofFacebook, Instagram, andGoogle are still a no-go when it comes to advertising CBD, however, this is likely a short-term situation as state and federal laws may be changed in favor of cannabis and CBD. Even if you can’t promote your brand on these giant social media platforms, it’s wise to have a working plan of how to do it when the time comes.
Always include your website and those of your influencers when posting content on social media, and create backlinks on authority websites. That way, you will have a source of traffic from the right sources coming into your website to check out your products and services. This is basic layout of what it takes to set up your online CBD business today, but always be prepared to evolve and come up with new ways to engage audiences so that your company can stay competitive. Good luck!