Packaging serves several functions in the eCommerce industry. It’s crucial for safe order delivery, especially when international package shipping is involved. And it affects customer satisfaction since it is the first thing that your client sees when receiving the product.
That’s why it’s essential to explore various eCommerce packaging solutions and choose the one that fits your needs the most.
Ready? Let’s begin.
1. Corrugated boxes
Corrugated boxes are the most commonly used packaging for sending orders. They can fit goods of various sizes and are sturdy enough whether you’re delivering domestically or internationally, including shipping to Ukraine, France, or Canada. They’re also good for fragile and oddly-shaped items which makes them the most universal solution.
While corrugated boxes are a great choice for most types of products, there are some things to keep in mind. It’s crucial to select a properly sized box to ensure the safest package delivery. Oversized boxes can lead to damaged goods and higher shipping costs.
Plus, you need cushioning to fill in the inside. Otherwise, you risk the security of your products. And the larger the box, the more padding you’ll use which is not always economical.
2. Poly mailers
If boxes don’t fit your business needs, you can always turn to poly mailers. It’s a broad category that encompasses poly bags, envelopes, and the like. They’re wonderful for sending small and light items.
Poly mailers can help you reduce package dimensions and the shipping price. In fact, you can always consult a shipping rates calculator to see what’s more cost-efficient – sending an order in a box or a poly mailer.
You can use poly bags and envelopes for small, light, but non-fragile goods. And for products that require more care, you can choose padded mailers. Their insides are already covered with bubble wrap so you won’t need to worry about cushioning.
Just avoid shipping heavier items with poly mailers. Although this type of packaging is quite durable, it’s not fit to contain weighty goods. And choosing a properly sized mailer is as important as picking the right sized box. Excessive empty space is a risk for domestic and international shipping.
3. Sustainable alternatives
As the world moves toward more sustainable practices, the eCommerce industry is also adapting to them. This comes not only from the desire to be more eco-friendly, but also because customers have begun expecting that.
Selecting sustainable packaging is not very difficult. Simply opt for recyclable or compostable materials as well as for packaging that’s made from recycled components. Don’t worry about its sturdiness. All these sustainable alternatives are durable enough for shipping to Romania, Bulgaria, or even further.
In fact, corrugated boxes are an example of recyclable packaging. So if you’re using them, you only need to be concerned with picking eco-friendly padding, including corrugated bubble wrap instead of the plastic one.
4. Custom packaging
When you’re ready to make the most of order packaging, it’s a good idea to go for a custom one. Besides protecting the goods, it’ll enhance customer experience and will serve as a marketing tool. So you’ll be getting three advantages with the price of one.
You can start small by using branded tape. It’s more colorful and appealing than ordinary packing tape. And it will help spread brand awareness. The next step is to make boxes or mailers with your brand’s attributes.
Be creative. But don’t reduce the primary role of packaging. It still must serve as a safeguard first.
There are a few packaging solutions an eCommerce business may adopt. You can even try different ones until you find the one that fits your needs the most.
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