Businesses need personal logos to brand their business. It’s important to know the different types of logos and which ones work best for your kind of business.
Did you know that your choice of a logo can have a real impact on the success of your business? By branding your business with the right logo, you will be increasing your company’s visibility and increase your sales. To learn more about the different types of personal logos, you can choose, check out this simple guide!
1. Symbol Logos
Many companies make use of symbol logos to stand out in a crowded marketplace. One could even argue that if a symbol is all people need to recognize your company, you are relatively well known. Famous examples of symbol logos include the Target bullseye, the eponymous Apple logo, and McDonald’s golden arches.
However, if your company is just starting up, a symbol logo may not be the best choice for you. If you do decide to go with a symbol, make sure that your decision makes sense for your business and easily stands out.
2. Mascot Logos
If you want a design with fun and imagination, creating a figure or person to represent your brand is a great decision. These logos are especially useful for companies that are interested in attracting kids and families or create a welcoming atmosphere.
If your company becomes popular enough, your mascot could even become a well-known ambassador for your company. The Michelin Man, Mr. Peanut, and Mr. Clean are all famous mascot logos.
3. Abstract Logos
Abstract logos can be very different from the usual logos on the market. Rather than making use of a regular image, they often use geometric shapes and abstract pictures to stand out. These images can be used to represent the spirit of what your company stands for.
For example, the classic Nike symbol stands for speed and ease of movement, while the Addidas three-bar logo stands for goals and tasks to be accomplished. Abstract logos are also great for condensing long company names down to a single image. If you need help designing a geometric logo, Looka has all the tools you need to make it a success.
4. Lettermark Logos
Lettermark logos are a great way to shorten lengthy company names and create a catchy set of initials. Doing so helps you create a strong sense of brand identity that represents your company and what it does. Also known as monogram logos, they help people condense complicated ideas into a simple series of letters.
Famous examples of lettermark logos include NASA, IBM, HBO, and CNN. Rather than having to spell out the National Aeronautics and Space Administration, people can remember them by the NASA logo.
5. Wordmarks Logos
Sometimes if your company is famous enough, all you need is a name. Individual companies use font-based logos that sum up the name of the business in an attractive way. If your company has a distinctive name, a wordmark logo may make the most sense for you.
Famous examples of wordmark logos include American Express, Visa, and Coca-Cola. The only issues with wordmark logos can be deciding on the right kind of text to capture your companies essence. Many companies use fancier fonts to delineate their high-end products from their regular stock.
There are many options for designing personal logos that will help your business thrive. However, even the most creative person can benefit from a dedicated design team to make their idea a reality. Keep browsing our website today for more articles like this!
Video – What is a Logo?