In a world where everybody is vying for the attention of the consumer, your business must find a way to stand out. You simply can’t be shy while operating in this type of environment. It’s imperative to have something that will catch the eye of potential cup and customers and make them notice your business. Give them a reason to know who you are, what you do, and what services you provide. One of the best ways to do that is to provide promotional items. Promotional items tend to engage customers, make them more loyal, and make them happy for a long time. That positions them as the perfect marketing tool for your business. Here’s how to promote your business with custom tumblers and drinkware now.
Why Custom Drinkware
When you’re looking for a perfect specialty item to use for a promotion, you might be tempted to use pens or t-shirts. Although those are perfectly suitable options, drinkware can be a bit more impactful. People like to use mugs, tumblers, and classes at home. Travel mugs are also perfect for people who have a long commute or like to have their favorite beverage available when they’re out and about. Constructed from a wide range of different materials (including plastic, glass, ceramic, and stainless steel), drinkware is durable and high quality. Putting your logo and contact information on them makes them suitable for marketing as well. And it works. According to the Advertising Speciality Institute, most people have around 30 or so branded items in their homes. And they use them often. The average cost per impression is low (approx. 1/10 of a cent), making them a godsend for promoting a smaller organization.
Types of Drinkware
Now that you know why drinkware is a great way to promote your brand, let’s dive into the different types of drinkware you can use for that purpose. To begin with there are tumblers. Tumblers are a type of drinkware that come in a range of different sizes and are often designed to be double walled or vacuum insulated. This is intended to keep drinks hot or cool over long periods of time. Coffee mugs, on the other hand, are more restrained and often made from ceramic. These mugs typically contain a variety of different images and are the perfect canvas for getting creative with your logo or whatever marketing message that you wish to share with the world. Wine glasses are a more elegant promotional item that can be reserved for contests or special events. Simple water bottles make fantastic impressions on people and last a long time, making them a great promotional item to use for any purpose. All of these are inexpensive to mass produce and can be used in particular ways. You might use them to promote a specific product or service for instance. You could give away promotional mugs as part of an event registration package or a customer loyalty event. You could use tumblers that contain your name and logo as a trade show giveaway. The possibilities are endless
Creative Packaging
Custom tumblers and drinkware are a great way to promote your business, but you need to make sure the packaging is durable. Make sure that it can withstand being tossed around in a purse or backpack, as well as being dropped on the ground if necessary. Remember that people are going to use these items frequently, so they should stand up to repeated use. People drop cups and tumblers all the time. So a durable item is going to make a better lasting impression than one that appears to be fragile. To be even more creative with the packaging, you might include a business card with your drinkware. If you don’t feel like doing a business card or don’t have one, coupons and candy can also make fantastic packaging accessories. Even pens and stickers have a way of adding a nice personal touch to promotional items. Possibilities are endless and limited only by the scope of your imagination, suspend some time coming up with unique ideas to get the most out of your custom drinkware promotional packaging.
Offering Discounts
A fantastic way to utilize your promotional custom tumblers is to use them to offer discounts to your customers. This might be in the form of partnering with a local coffee shop to give you a discount if the customer uses one of your mugs at that location. If you serve drinks and beverages, you might give them a discount for bringing back their Tumbler or mug. If you have a physical location for your store, consider running a limited time discount offer if somebody purchases a tumbler or other type of drinkware. Offering discounts is a great way to get your product into customers’ hands. Using your promotional custom tumblers and other drinkware for this purpose is a great way to build loyalty and help your customers build more rapport with your business.
Running Giveaways
Giveaways are a great way to get customers to try and (hopefully) but your product. If a customer loves your drinkware, they’ll tell other people about it. Word of mouth spreads quickly and can ultimately result in some leads for your business. If more people are interested in your business, love the logo, and associate you with quality, they’re going to be more likely to buy stuff. It seems pretty simple on the surface, but it works. It’s a good idea to give items away in contests or at trade shows as well. These are different venues where you can get more impressions and build brand awareness with the hope of eventually landing New customers. And just because you’re giving them away doesn’t mean they aren’t cost-effective. Customized promotional items typically have a very strong ROI and are a cost-effective, affordable means of helping people learn about your brand. So, if you’re looking for an affordable way to promote your brand, custom drinkware is the way to do it right in 2023
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