Promoting your business is an important aspect of growing any company. As you reach new customers, you are also able to reach new heights in profits, which in turn can help you take your company in bold new directions. However, it’s important to make sure that you’re implementing the right marketing strategies throughout your company’s lifespan. If you need help promoting your business, here are five tips to keep in mind.
Avoid Traditional Sales Calls With Ringless Voicemail
Many customers associate pesky sales calls with scams and will ignore them. However, with consumers using their smartphones more than ever, the telephone can still be a great marketing channel to reach your customers. This is where ringless voicemail comes in. With a ringless voicemail drop, you can pre-record a message and have it delivered to customers at a set time. Rather than hear their phone ring, a voicemail drop is sent straight to their voicemail inbox.
When they see the notification on their phone, they’re much more likely to listen to the message than they would be just receiving a call out of the blue. This results in a much higher ROI for your phone-based promotions.
Manage Your Customer Service
As more businesses are starting to operate online, customer service is becoming more important. This is because if a customer has an issue with shipping or the wrong item being delivered, how your business handles their problem makes a big difference in how your customers continue to view your company. With the right call center solution, however, these situations can be handled smoothly and in accordance with your company’s policies.
Bright Pattern is a leader in creating call center software to field just these types of interactions. With enterprise-level capabilities and omnichannel tools to handle your customers’ interactions via web chat, phone, SMS, or video, you can always deliver great service to your customers. This helps promote your brand and show consumers that you care about them as individuals and not just buyers.
Harness Customer Feedback
Another customer-centric promotional strategy you can utilize is harnessing customer feedback to improve operations or spotlight great experiences, products, or services. By enabling platforms like Yelp, Google reviews, and Facebook ratings, it’s easy to show customers what others think of your business. This can be useful to then add to your website in a special testimonials section.
You may also just want to have customers who visit your social media profiles to see these sorts of reviews so that you can leverage real users’ thoughts and feelings to promote your company.
Use Targeted Marketing
Rather than just sending out your marketing communications to everyone in the world, it is a much better strategy to target your marketing to buyers with specific interests or behaviors. By using these kinds of demographics you can reach a much more specific audience and increase your ROI.
For example, if you are a company that sells specialty clothing for newborns, you may want to create targeted Facebook ads towards new parents. This ensures that those without children or with older kids don’t receive your ad, which would be a waste of money as they are not in the market for what you are selling.
Segment Your Email Lists
It may seem hard to believe, but in 2019 there are still a surprising amount of companies that do not segment their email lists. Much like targeted marketing, segmented emails create a much higher ROI because they speak more directly to the recipient in a personalized way.
For example, you may want to send an email to customers who have bought one product before when you have special accessories for it that have just hit the market. you may also want to use segmenting to exclude people, such as those that have already used a coupon or visited a store in person recently.
This can help you avoid negative customer sentiment by ensuring that your loyal customers don’t feel like they could have gotten a better deal by waiting for a coupon code online.
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