Pros and Cons of BigCommerce: An Unbiased E-Commerce Platform Review

BigCommerce stands out as a notable player in the ecommerce platform market, offering businesses a robust set of tools for online store creation and management. With features designed to help users design their storefronts, configure products, and handle payments, BigCommerce appeals to a broad spectrum of businesses, from small to medium-sized. The platform’s capability to generate traffic and optimize conversion rates makes it a comprehensive solution for merchants aiming to expand their digital footprint.

However, every ecommerce platform has its share of advantages and disadvantages, and BigCommerce is no exception. Users often laud its user-friendly drag-and-drop website builder and extensive product options, which are crucial for creating an attractive and functional online store. Furthermore, BigCommerce’s dedication to blogging and SEO tools, alongside strong reporting functionality, equips users with the resources necessary for market analysis and growth strategy development.

On the flip side, some business owners may find limitations within BigCommerce that affect their operations, such as the absence of certain features like abandoned cart recovery, which can be vital for converting lost sales. As businesses deliberate on which platform to select, understanding these pros and cons of BigCommerce art critical to making an informed decision that aligns with their specific needs and goals.

Benefits of BigCommerce

BigCommerce stands out in the e-commerce space with its user-friendly interface and extensive scalability options, offering an array of built-in functionalities to enhance online sales and marketing efforts.

Ease of Use

BigCommerce provides a straightforward setup process and a user-friendly dashboard, making it accessible for users without extensive technical expertise. It allows merchants to launch their online store with minimal hassle, aided by a variety of templates and design options.


This platform is built for growth, seamlessly supporting businesses as they expand. Its architecture can handle increased volume and complexity, making it a suitable choice for both small businesses and large enterprises aiming for upward mobility.

Integrated Sales Channels

Merchants benefit from the ability to sell across multiple channels, including social media, marketplaces, and brick-and-mortar locations. BigCommerce offers integrated tools that sync inventory and sales across various multichannel selling platforms.

SEO and Marketing Tools

The platform is equipped with robust SEO features that help stores rank higher in search results. Businesses have access to an array of built-in marketing tools, from advanced analytics to customized promotions, to drive traffic and conversions.

Limitations of BigCommerce

While BigCommerce offers many advantages for online retailers, it’s important to consider certain limitations that may affect some businesses.

Cost Concerns

BigCommerce operates on a subscription model with several pricing tiers, which can become a significant expense for small to medium-sized enterprises. Some users have pointed to the higher pricing as a drawback, especially when additional features or higher-tier plans are necessary to accommodate their business growth.

Design Flexibility

Even though BigCommerce provides a wide range of templates, there may be limits to design customization. Users without coding expertise may find it challenging to achieve a specific brand look without defaulting to the templates provided, which can potentially dilute brand distinction.

Third-Party Apps Dependency

To maximize functionality, businesses often rely on third-party apps available in the BigCommerce App Store. However, this can lead to an over-reliance on external plugins, possibly inflating monthly expenses and complicating the storefront’s operations with additional variables that need to be managed.

Platform Support

BigCommerce is generally praised for its customer support. Nevertheless, some users may encounter constraints with certain aspects of support or find limitations in tailored assistance for niche or complex issues, which can be pivotal for operations, particularly when urgent solutions are required.

BigCommerce for Different Business Sizes

BigCommerce offers scalable solutions that cater to businesses of varying sizes, balancing ease of use with powerful functionality. Here, we examine how BigCommerce serves small to medium businesses and large enterprises.

Advantages for Small to Medium Businesses

For small to medium businesses (SMBs), BigCommerce provides a comprehensive suite of built-in tools that facilitate e-commerce without requiring external applications. SMBs benefit from features like:

  • Customizable shipping options: Merchants can tailor shipping rates and methods directly within the platform.
  • Integrated sales channels: The platform allows easy management of sales across multiple channels such as Amazon, eBay, and social media.
  • SEO and marketing tools: Small businesses can leverage SEO features and marketing tools to increase visibility and drive sales without significant additional investment.

These functionalities are crucial for SMBs looking to grow and establish an online presence with a limited budget.

Considerations for Large Enterprises

For large enterprises, BigCommerce offers an enterprise-grade solution with high capacity and advanced customization options. Key considerations include:

  • Scalability: BigCommerce can handle high-volume traffic and transactions, which is essential for large operations.
  • Advanced security features: Enterprises benefit from advanced security protocols, ensuring customer data protection at a larger scale.
  • Extended API limits: High-level plans come with extended API access, facilitating integration with complex systems typical of larger businesses.

Despite these advantages, large enterprises should consider the platform’s scalability to ensure it aligns with future growth trajectories and specific industry needs.

Frequently Asked Questions

This section provides insights into the strengths and challenges of using BigCommerce as an e-commerce platform and explores its suitability for different types of businesses.

What are the main advantages of using BigCommerce for online retail?

BigCommerce serves as a robust foundation for online retail businesses, offering a wide range of built-in features and customization options. Users benefit from its scalability as their business grows, and the platform’s SEO capabilities are particularly strong, helping stores to be more visible online.

What are some limitations users might encounter with BigCommerce?

Some users find that BigCommerce has certain limitations regarding the customization of checkout processes. More complex store setups may require additional coding or the purchase of premium themes and integrations to meet all business needs.

How does BigCommerce compare with Shopify in terms of features and performance?

When comparing BigCommerce with Shopify, BigCommerce generally offers more out-of-the-box features which can be advantageous for larger businesses or those looking for a comprehensive solution. However, Shopify may be perceived as more intuitive with a slight edge in user-friendliness for beginners.

What are common customer complaints about BigCommerce based on reviews?

Based on reviews, common complaints about BigCommerce include occasional issues with platform updates affecting customizations and some users experiencing a steep learning curve due to the platform’s extensive functionalities.

For which types of businesses is BigCommerce particularly well-suited?

BigCommerce is well-suited for businesses ranging from small enterprises to large-sized retailers looking for a platform that can scale. It’s favored by businesses that anticipate growth and require a high degree of built-in features without extensive third-party add-ons.

What unique features does BigCommerce offer that distinguish it from other e-commerce platforms?

BigCommerce offers a variety of unique features such as multi-layered hosting security and out-of-the-box integrations with various payment gateways. It also provides advanced SEO tools and multi-currency support, ensuring businesses can sell globally with ease.