With the right mass email practices, you can work smarter, not harder.
Mass emails can be an extremely effective way to quickly and easily reach more of your customers in less time. But for many, knowing where to start and how to make the most out of this email type can be challenging.
From using the right mass email service to improving personalization and segmentation efforts — there are plenty of ways to interact with your customers through mass emails. In this article, we’ll take a look at 4 different ways to improve your mass emails to reach more customers and see higher engagement.
Here’s a quick look at what we’ll cover:
- How to use Gmail as a way to send mass emails
- How personalization can help your engagement metrics
- How improving your segmentation efforts will allow you to reach customers at the right time
- How spending a little extra time on your subject line and email design can go a long way
1. Make Sending Emails Easier With Gmail
Did you know that you could be using your Gmail account to send mass emails to everyone from customers to employees?
It’s a very cost-effective and reliable solution to sending mass emails with tools you already have. With the help of GMass, a mass email service, you can easily transition your Gmail into a mass email powerhouse.
Here are a few of the benefits you can expect to see when using Gmail to send your mass emails:
- Automatic distribution of emails to avoid hitting Gmail sending limits
- See higher delivery rates and fewer messages sent to spam folders
- Easily add personalization to make the most out of every mass email
- Manage and integrate your subscriber list with Google Sheets
Having a central location to create, manage, and send mass emails will allow you to spend less time on tedious tasks and let you do more with your time. Now’s the time to start taking advantage of Gmail and put it’s powerful mass email capabilities to work for you.
2. Add personalization to See Higher Engagement
Personalization is so important when it comes to email marketing. When you consider that 52% of customers say that if an email isn’t personalized, they’ll find somewhere else to go — you need to find a way to personalize your mass email.
At first, the idea of sending personalized emails that are meant to reach a large audience may seem daunting, but it doesn’t have to be. In fact, you already have all of the customer data you need to get started, it’s just knowing how to implement it.
Here are a few examples of how you can integrate personalization into your mass email strategy:
- Incorporate the subscriber’s name for a more casual tone
- Add other personalization tokens such as location, company, birthday, and more
- Use dynamic fields to include relevant content based on previous interactions and behaviors
- Segment your subscriber list to ensure you’re sending the most relevant content
Sending the right content based on each customer’s personal preferences will provide you with positive results. The more you can personalize your content, the higher engagement you can expect to see.
3. Reach the Right People at the Right Time WIth Improved Segmentation
This one piggybacks off of personalization, but it’s still important to callout.
Segmenting your subscriber list will allow you to identify customer groups that share something in common. With this information, you can create mass emails based on the things that make them alike and easily reach more people, more efficiently.
Segmented campaigns can also provide you with some impressive stats including 14% higher open rates and 101% higher clicks. Just another reason why you should consider adding segmentation to your mass email strategy.
Here are a few examples of how this could play out in your own mass email strategy:
- Group customers together by recent purchases or activity then send a reminder or refill messages to customers based on this activity down the road.
- Send monthly welcome emails to customers who have recently subscribed to your email list and send them welcome emails to introduce them to your company
- Use birthday and anniversary details to send customers an extra incentive for being apart of your list
- Identify what customers are likely to become inactive and send them retention emails to try and entice them back into an active state
Here’s an example of how one of these might look in real-life: if someone purchases make-up from your store. You can identify how often customers re-order this product and send a follow-up email when they may be due for a refill.
Adding this layer of segmentation will allow you to send the right message to the right people at the right time. While the messages will still be sent through mass emailing, it is much more relevant to their wants, needs, and journey stages.
4. Make Sure Your Subject Line and Design Are on Point
Last but not least, the meat of the mass email — your copy and design.
The subject line of your email is the first impression for your subscribers. It needs to lure them in and encourage them to click. A lack-luster subject line will more than likely result in your email in the trash or spam folder.
When writing your subject lines, keep these things in mind:
- Keep it short and to the point
- Tell the reader what to expect from the message
- Put the most important information at the front
- Eliminate filter words to stay in the character count limits
You know what they say about first impressions — you only get one shot to win them over.
As for the design of your mass emails, it needs to help tell the story visually. Not only should the design help build brand awareness, but it should also move the reader towards the final action you want them to take.
Your design should be well-thought-out and keep your campaign goals in mind. Keep it simple, on-brand, and visually tell your readers what to do next.
Start Reaching More Customers With Mass Emails
Mass emails are a great way to keep in touch with your customers on a more personal level. You don’t need to spend hours creating versions of the same message for every single customer — you just need to be strategic about your approach.
By using the right mass email service, incorporating personalization and segmentation, and using copy and design best practices, you can create successful mass email campaigns.
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