If you have some experience in using your Google Analytics account, you might baulk at the idea of paying more to use another online market research tool. What else is there that you can’t get for free from your existing service, right? Some take it even further and just their sales bottom line as an indicator that whatever they’re doing is fine, ignoring all online marketing tools both free and paid.
Both of these approaches are wrong-headed. Online marketing tools of all kinds can offer you amazing insights into what your business is doing both right and wrong. Furthermore, what they offer actually forms a list of strong reasons to consider investing a little more to get what you really need. Below are the best reasons to use these online tools.
Reason 1: They Deliver Piles of Data and Help You Make Sense of It
Where some free platforms that you can use can also deliver large amounts of data, it’s the second part of that subheading that is really important and helps to set online marketing services apart. They understand well that it’s one thing to see marketing data, but another to understand it.
Part of the main value in online marketing services is in the way they present and explain data to allow anyone to quickly grasp the situation they are facing and its implications. These services may even offer additional tips and advice on possible directions to take after you receive this particular information.
Reason 2: The Will Better Help Lower Your Business Risks
All market research is a part of overall risk reduction in your business strategy, but online services can often take that risk much lower. The quality of information they collect, plus the additional insight and explanation they can offer you will make the data so much more useful in reducing risk and informing good decisions.
Reason 3: They Will Help You to Streamline Your Customers’ Experience
One of the best things you can get from online marketing companies is access to more detailed and useful customer insights. These can much better inform what decisions you make and what changes you make to improve the customer experience. When your goal is to streamline the customer experience, and make it more seamless and enjoyable, you need the right kind of data to get the job done.
Reason 4: You Can Get a Sharper and Clearer Picture of the Market
The reach of your marketing campaigns can get larger and larger with any platform you use, and it will give you an equally broad view on how your products and services are expected to perform or how well they are actually performing. Where online marketing services differentiate themselves is in being able to offer a more detailed breakdown and segmentation of the market. Armed with this, you have a much clearer picture on not just the wider market, but each individual section that makes it up.
Segmentation breaks data down into things like geographical location, demographics, socio-economic status, and also into certain lifestyles or behaviours. Such a picture allows you to see the individuals within your market as well as the group en masse.
Reason 5: Market Segmentation Can Be Tailored to Match Your Needs
The above-mentioned segmentation can be tailored, personalised or delivered however you need as well when you use an online marketing service. Rather than just getting a massive data dump, you can pare down the information until you have all the detail you need, easily accessed, easy to understand, and therefore easy to act upon.
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