When it comes to a website, first impressions count. As the modern shop window, people need to be able to create a positive impression of your goods and services right from the off. Beyond first impressions, there are plenty of other reasons why good web design is so important. So, if you are creating a new site or thinking of redesigning the one you have already, here are a few of the reasons why you need to give this aspect special attention.
Improves Search Engine Optimization (SEO)
While you may see web design and SEO as two different and distinct concepts, there are actually plenty of areas where they overlap. Many elements and practices of good web design influence how your content is published, and this has an impact on how the spiders crawl and index your site. Partnering up with a web designer in London like Reactive Graphics can help with the design of a site and its SEO together.
Sets a Good Customer Service Impression
We have already talked about how the design of a site can have a positive impact on first impressions. Not only this, but if people see a site that is well-designed, they are more likely to think that they will be treated well from a customer service perspective.
Priming your website users in this way can be enormously helpful. After all, you want every interaction that people have with your website to be as positive as it possibly can be. On the other side of the coin, a site that is designed in a ‘cold’ way can end up giving your visitors the same impression.
Builds Up a Sense of Audience Trust
It goes without saying that you should want your users to trust your website. Otherwise, they are much less likely to make a return visit, and they are certainly highly unlikely to make a purchase. A well-designed website looks professional, just as a nicely laid out store does.
People need to feel relaxed when they are considering parting with their money – particularly when they are going to hand over their personal credit card details.
Keep Up with Your Competitors
The world of business is all about staying one step ahead of the competition. If you do not invest in good-quality web design but your competitors do, it is more than likely that you are going to see a movement of customers away from your site. This does not mean that you have to copy all of your peers’ ideas directly, but you can take some inspiration from what they have on offer.
Creates Brand Consistency
Creating a strong brand through unified design features that run throughout all of your marketing materials and sales tools is vitally important. Your web design can certainly play a significant role in this. In the end, this can all contribute towards you gaining an increasing number of leads and conversions further down the line.
From these reasons alone, you can see why web design plays such a significant role in business success.
Interesting related article: “What is SEO?“