Wi-Fi connectivity is, without a doubt, at the heart of modern, technology-driven business operations. You need an internet connection to gain access to the work tools and cloud-based apps you and your team need to collaborate effectively.
Not to mention that for many customer-facing businesses, customers expect to easily connect to public Wi-Fi at your business premise when they are shopping in-store or waiting in-line to get served.
And all of these require that you provide a blitzing fast, reliable, and robust internet connection for your employees and customers.
Aside from the above-mentioned points, there are other business benefits you can expect when you provide a fast internet connection.
They include:
Boost employee productivity
Nothing kills productivity like a slow or spotty Wi-Fi connection. Your employees simply want to get their work done as quickly and as efficiently as possible.
However, when the wireless connection always acts up, or there’s a weak WIFI signal, it can get frustrating for everyone, which invariably impacts the productivity of the team.
Ensuring each access point in the workplace receives a strong Wi-Fi signal and that employees can easily log into their web-based work tools is a surefire way to improve workplace productivity.
However, to do that, you will need to create a Wi-Fi heat map that highlights areas of strong connection and points with weak signals in the office.
With the Wi-Fi heat map, you can now begin to take steps to improve the overall wireless network strength of the office.
Thankfully, there are apps like the Wi-Fi heatmapper that allows you to quickly map the whole office space.
Fast, reliable Wi-Fi connection can be a competitive edge.
Starbucks is a prime example of a brand that parleyed providing free Wi-Fi connection for its customers into a competitive advantage.
Two things are constant when you walk into any Starbucks shop – a great tasting, aromatic cup of coffee, and fast internet connection.
The coffee giant was one of the earliest brands to offer its customers access to their internet connection. As a result, many patrons would visit any nearby Starbucks shop just to use the Wi-Fi there and, in the process, order a cup of latté.
The public Wi-Fi can become another channel to effectively advertise new promos and coupons, plus you can turn the wireless connection into a lead generation machine for your business.
All you need to do is build a portal where customers have to type in their name and email before they can access the internet connection. With their name and email address, you can then nurture and promote your products and services using email marketing.
Boost customer satisfaction
Let’s face it; today’s customers expect businesses to have public wireless connections.
For customer-facing businesses, such as restaurants, hotels, and most companies in hospitality, the unavailability of a complimentary internet service could be a deal-breaker for many customers.
When customers have access to Wi-Fi, it makes the wait-time before they are attended to appear shorter and more bearable as opposed to when there’s no internet access.
Also, customers can easily conduct in-store research, which makes them feel more confident before making a purchase.
Opportunity for free promotions
You are probably bombarded with photos of your friends eating out in nice restaurants or shopping or on vacation while scrolling through your social media feeds.
Your customers are on social media too and often don’t have any inhibitions to share their experiences with their friends on social networks.
Here’s the thing, you can also get these customers to share the experience they had while shopping with you on social media too by providing a Wi-Fi connection.
These posts and photos can serve as powerful social proof that can influence potential customers. And, the best part is, it is free promotions.
Encourages customers to spend more
Customers are more likely to spend more when they are using Wi-Fi than if they just came in to buy what they want and left.
Also, you can run location-based promos, discounts, flash sales that are only available to people who are connected to your public Wi-Fi.
Investing in the fastest Wi-Fi option you can afford is a great way to not only encourage customers to spend more time in your premise, but it’s also an investment that would pay itself off in no time.
Cut down on monthly phone bills.
On the first look, you might not see how a robust Wi-Fi connection can help reduce your business’s monthly phone bills. However, with Voice-over-IP (VOIP) phones, you can handle business calls on the same data lines your computers are using.
Switching over to VOIP allows you to eliminate the need for landlines, which in turn cuts down the monthly phone bills you’ve had to pay in the past.
Also, since Voice-over-IP technology works with more versatile phones, you don’t have to rewire the phone lines when an employee moves. The employee simply carries the handset along with them to stay connected to the company network.
Better video conferencing experience
With many companies now having an increasing number of their employees work remotely, it has become even more urgent to find reliable and secure channels for teams to stay in touch.
One of such channels is the use of videoconferencing to conduct meetings, brainstorming sessions, presentations, and host webinars.
However, for a seamless videoconferencing experience, businesses will need to invest in reliable, fast, and robust Wi-Fi connections. The shorter the internet speed, the better the experience.
On the other hand, if the wireless connection is slow, you are likely to deal with the frustrations and unpleasant experience of spotty connection and freeze-ups.
Boosts the business bottom line
At the end of it all, you are in business to make profits, and that’s exactly what a fast and robust Wi-Fi connection will help you to achieve.
You see, when you provide a super-responsive customer experience, boost staff satisfaction, and productivity and encourage customer loyalty, you ultimately nurture a team that is happy about what they do and a raving customer base that is not shy to spend their hard earned money on your brand.
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