Sales Enablement Platforms and CRE Databases: Unlocking the Contacts You Need

Working in the commercial real estate industry can be both rewarding and highly frustrating, with the increased complexity of putting together deals and the ongoing challenge of finding qualified prospects actively looking to buy or lease property. However, this all changes with access to sales enablement platforms that help businesses and real estate agents find the contacts they need to make deals happen without having to do all of the background work or cross-referencing required with other tools.

What’s a sales enablement platform?

Simply put, a sales enablement tool is any software or service that allows for one-to-one communication with people. Examples include data collection platforms, contact databases, email platforms, and social media marketing tools. At a high level, the difference between a sales enablement platform versus other similar services can be broken down into two key areas: ease of use and audience reach.

What is a CRE contact database?

CRE databases are a new way for companies to track, find, engage with and do business with qualified commercial real estate professionals. A commercial real estate database is an application that allows any company, from Real Estate Investment Trusts (REIT) to construction firms, leasing agents, property managers, brokers or developers, to proactively search for the commercial real estate professional contacts they need on any given day.CRE databases are indispensable to making calls and having everything at your fingertips. So, no more frantic phone call searches or sifting through stacks of binders when you have a CRM as part of your go-to tool kit.

How do you go about it?

Start by narrowing down the contact database you need, determined by your desired contact type. For example, if you are looking for residential contacts, you might search for a residential prospecting database that contains contact information like home value, interest rates, loan terms or geographic location. If you want to find commercial real estate contacts, try searching for an address locator to find an exact location or address range.

Should I use a sales enablement platform or CRM?

You may be considering using a CRM system or sales enablement platform. Let’s look at how these two solutions may help you. In order to find the individuals you need to speak to, sales enablement solutions link businesses with real estate assets to one another, saving you time and effort that would otherwise be spent on tedious, manual research and cross-referencing.

CRMs, on the other hand, allow your team to have centralized access to important data, including contact information, activities within projects, and lead management, while also providing an intuitive user interface for viewing updates across various accounts.

Can it help me gain access to new properties and prospects?

A sales enablement platform can help with that. First, they provide an online marketplace where users can search for leads, prospects, and real estate data. Then, once you locate a property of interest, they provide basic contact information so you can get in touch with them directly or have someone else do it for you.

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