What is Search Engine Optimisation?

Search engine optimization image 3333The term ‘SEO’ stands for Search Engine Optimisation. This is the practice of increasing the quantity, as well as quality, of traffic to your website. This is done through organic search engine results.

All the major search engines – such as Google, Bing as well as Yahoo – have primary search results. Website pages and other content – such as videos or local listings – are displayed and ranked dependent on what the search engine considers to be the most suitable to users. No money exchanges hands as happens with paid search ads as one finds on Google Ads.

The true meaning of SEO

There are several parts that make up SEO. These are the following:

  • The quality of traffic

It is possible for you to attract all the visitors that you can to your website. However, if they’re visiting your site as Google is telling them that you’re a resource for Apple computers – when really, you’re a farmer who sells apples – that is not traffic that you want.

Rather, you want to attract visitors to your website who are genuinely interested in the products which your business sells.

  • The quantity of traffic to your website

Once you have the correct people who are clicking through from those search engine results pages (SERPs), the more traffic that you can get, the better it is for your website.

  • Organic results

Advertisements make up a significant portion of many SERPs. (Organic traffic is any traffic that it is not necessary for you to spend any money on.)

Search engine optimization image 4444How do you do SEO?

Step #1: Analyse your target market

There are several ways that you can put to use in order to analyse your target market. These are the following.

  • Analysing your website
  • Scrutinising your competitors
  • Setting out a list of keywords

Step #2: Research and Development of Keywords

Keyword research isn’t as simple as just plugging in severalkeywords into a keyword research tool. There are a couple of steps that are involved in this process:

  • Keyword analysis
  • Baseline ranking assessment
  • Goals and Objectives

Step #3: Optimisation and Submission of Content

Possibly one of the most relevant and significant aspects of SEO is content which is SEO-optimised. Here are a number of steps that you can use in order to make sure that your content is on point for SEO:

  • Create page titles
  • Create meta tags
  • Place strategic search phrases on pages
  • Develop new sitemaps for Google and Bing
  • Submit website to directories

Step#4: Regular Testing and Measuring

Analyse search engine rankings, in addition to web traffic, in order to determine the effectiveness of the SEO programmes that you’ve implemented. The processes involved in this include the assessment of performance of specific keywords. Test the results of the changes that you make. Keep these changes tracked in an Excel spreadsheet or a similar programme.

On a regular basis, add and modify keywords and website con­tent. This is necessary to constantly improve search engine rankings so that growth doesn’t stall or decline from neglect.

Review your link-building strategy. Ensure that the links which come into and go out of your website are pertinent to your organisation. A blog can provide you with the necessary structure and allow you to add content, which you need, easily. Your hosting company and/or website designer can typically help you with the setup/installation of a blog.

SEO is one of the most effective ways for your website to be found on the search engines. Do it properly and this practice will keep on bringing you traffic many years to come!