Many people today want to find ways to work from home, and one of the more popular choices these days is becoming a content writer. To become a content writer does not take much. All that is needed is to put words together, understand the basics of grammar, and have good research skills. One of the main types of articles that content writers will produce is what is known as search engine optimization articles, also known as SEO articles.
What Is SEO?
Search engine optimization articles are written, so the quality and quantity of website traffic increase or improve. These articles are used to bring more people to a company’s website and, in turn, increase business. They use keywords that follow the search engine’s algorithm and dictate which terms will most likely be typed into these search engines. Using those keywords in these articles can then attach the link to their business website, bringing more people to their company.
Content writers need to learn SEO articles simply because everyone uses search engines to figure things out. By using SEOs, a company’s website can receive the specific traffic that will be the most beneficial to their business.
Tips for Beginners
When it comes to writing SEO articles, a writer should find a balance between the SEO portion and the article’s actual content. However, a few tips help a new content writer get started with SEO articles.
One of the first steps is knowing who the audience is and writing for them. Writing content appealing to the target audience is essential when writing SEO articles. Make sure the title is clear and attention-grabbing and that the article is full of keyword-rich phrases.
The structure of the article is also important. Make sure it is organized and formatted well. For example, the content should be broken up into smaller paragraphs with different headlines to make it easier to read. It would also be helpful to incorporate imagery within the article. Images can make a post stick out, especially to the audience, who may be more visual.
Another excellent tool for a content writer is social media. It can help increase the article’s reach and promote sharing it online. When posting, use engaging descriptions and some call-to-action in the description. It would also be helpful to promote link building. Linking the articles or websites in a post will assure a visit to either would be picked up by another site.
One final tip for a beginner content writer is to monitor activity. Stay on top of the SEO tools. Check Google Analytics to track the number of views the page is getting and how long people are staying on the post. If there is a sudden drop along with a lower average of time spent on the page, that is a sign that the content may not have been relevant enough. Looking at these metrics can help get an idea of which articles are received well so they can be imitated and used later.
Beginning as a content writer can be intimidating, but having a basic knowledge of SEO articles is a good first step in becoming a great writer.