Selecting the Right Liquidity Partner: Transitioning from Multiple LPs to a Single PoP

Liquidity in Retail Trading image

The fiscal sector, encompassing Forex, cryptocurrency, and beyond, has undergone a transformation with the appearance of global money markets. This evolution has allowed small and medium-sized enterprises (SMEs) to compete with established commercial banks and major corporations. 

Using digital advancements and online platforms, businesses now have the opportunity to establish a formidable presence in the global marketplace. Success as a retail broker hinges significantly on securing access to dependable and consistent liquidity.

In this article, we delve into the spectrum of liquidity sources, explore the reality of Prime of Prime (PoP) liquidity firms, explain methods of engaging with non-bank liquidity providers, and provide insights into identifying reputable and high-quality liquidity partners.

Managing Liquidity in Forex and Crypto Markets

The acquisition of liquidity stands as a pivotal element for developing retail brokers entering the active fields of cryptocurrency or FX markets. 

Brokers can extend competitive offerings, including low rates and a diverse array of currencies, to retail traders due to their access to vast pools of capital and order books facilitated by liquidity sources, which directly tap into central exchanges or other significant market players.

For new brokerages, avoiding the substantial initial expenditures associated with establishing proprietary liquidity pools and attracting substantial capital is imperative.

Securing institutional liquidity is typically best achieved through partnerships with prime brokers or PoP entities. This strategic approach underscores the importance of liquidity management, enabling brokerages to align with competitive pricing and spread margins crucial in volatile financial landscapes.

Key Advantages of Dependable Liquidity Sources

Before delving deeper, it’s essential to outline the advantages liquidity providers bring to the table:

Predictable Operating Costs: Establishing connections with a liquidity provider allows brokerages to accurately forecast their operational expenses, often entailing a monthly service fee. This predictability fosters precise financial planning by mitigating reliance on institutional loans with fluctuating interest rates.

Facilitated Growth: Scalable liquidity services are pivotal in enabling brokerages to expand beyond local markets. The ability to swiftly access larger capital pools and adapt to escalating trade volumes is indispensable for sustained growth, ensuring a seamless transition into the global market.

Pricing Stability and Efficient Risk Management: Financial markets are crowded with price fluctuations due to diverse factors, necessitating rapid transaction execution and access to real-time pricing quotes to retain competitiveness. 

Trusted liquidity providers supply brokers with access to up-to-date order books, empowering them to manage risk effectively and uphold tight profit margins amidst competitive pressure.

In essence, a brokerage’s capacity to offer stable pricing, mitigate risk, and foster sustainable expansion hinges primarily on adept liquidity management, achievable through collaborations with tier-1 trading firms or multi-asset liquidity providers.

Factors to Consider When Selecting a Liquidity Partner

The process of selecting a suitable liquidity partner carries immense significance for the success and expansion of a brokerage. Here are pivotal considerations:

Pricing and Reputation

Ensure transparency in the liquidity provider’s pricing structure, aligning it with your financial strategy to facilitate progressive expansion. Thorough comprehension of cost schedules mitigates unforeseen surprises.

Security and Technology

Prefer liquidity providers that prioritise security through state-of-the-art solutions and regular updates. Access to modern digital tools such as live data feeds and white-label options enhances brokerage capabilities.

Operational Scale

Tailor your liquidity partner selection to the objectives and business model of your brokerage, ensuring alignment with service requirements, whether catering to a specialised market or offering a wide spectrum of currency pairs.

Overview of Liquidity Provider Types

Outlining the categories of liquidity providers catering to brokerage businesses:

  • Tier-1 LPs: Comprising major financial institutions like Deutsche Bank and JP Morgan, these entities offer an extensive array of services at premium prices, often beyond the financial reach of developing brokerages.
  • Regular LPs: Suitable for brokerages necessitating straightforward liquidity solutions, these providers focus on basic transaction execution and limited currency pairings.
  • Prime of Prime LPs: PoPs represent a middle-ground option, extending a balance between service quality and pricing. PoPs collaborate with financial institutions and prime brokers, delivering an extensive range of asset classes and currency pairs at more affordable rates compared to tier-1 counterparts.

Efficiency and Value of Prime of Prime Liquidity Providers

PoP entities fragment tier-1 resources into manageable components, enabling smaller and mid-sized brokerages to access high-tier liquidity services. 

By offering tier-1 services in smaller quotas to multiple clients, PoPs ensure affordability, with clients benefiting from premium services at reduced costs. This model presents an optimal solution for mid-sized agencies struggling with the problem of excessive tier-1 fees versus limited offerings from conventional LPs.


For brokerage maintenance, selecting a reliable liquidity partner holds paramount importance, particularly for startups aiming to establish a favourable impression on their target audience. 

PoP providers materialise as the preferred choice, offering a unique combination of benefits rarely found elsewhere in the liquidity field.

Interesting Related Article: “Top 5 Liquidity Providers in Forex