SEO Case Study: Tips to Rank your Payday Loan Consolidation Company

SEO is an essential component of a successful payday loan consolidation company. It can help the business improve its performance and visibility on search engines. Applying proper SEO strategies and techniques to your commercial website helps its search engine ranking, i.e., it appears at the beginning or close to the beginning of search results.

SEO case study - image for article 39929

Search engines have made a lot of changes to their search algorithms. That’s why it’s become more important to make sure that your business website applies all the latest rules for, for example, Google’s Hummingbird, Penguin, and Panda algorithm upgrades.

If you don’t have the time to do SEO tasks yourself, or find the whole process confusing, you can get firms such as Fort Lauder Dale SEO to do it for you. Whatever you decide, it is important to optimize your website continually in today’s ever-changing world of logarithm upgrades.

Speed Optimization

Firstly, you will need to optimize your payday loan consolidation company website for speed. If your leading site is taking too much time to load a page, it will affect its search engine ranking negatively. A slow website, regardless of how good its content, customer service, etc. are, will never rank well.

Check how long your pages take to load compared with those of your competitors, especially your main rivals. If your site is the fastest in your sector, that’s great. If it is the slowest, you need to get your speed problem fixed as soon as possible. Remember that in the world of search engine optimization, slow speed is the kiss of death!

Website designing - loading speed matters image
Image: adapted from

If your corporate website is mainly based on either HTML or PHP, you can use a script to minimize its content. It will cut the size of the stored files on your site and enable everything to load faster.  If your website has lots of memory-hungry images, you should compress them so that they do not occupy so much data.

Page load speed partly depends on how much data a webpage contains. The more data it has, the slower it will be. Conversely, the less data there is, the faster it will be.

Attach Meta Tags to the Site

Although some developers think that the usage of meta tags is not essential, they can go a long way towards optimizing a website. Meta tags are tags that you place in the head section of your code.

You can also add a meta tag to every keyword and description on each page of the site. Adding meta tags will not only allow search engines to identify the targeted keywords on your website, they will also define the contents of your website..

Use Tags on Every Web Page of your Website

You can also use tags on every web page of the site, which will contribute significantly to an optimum search engine ranking. If you apply the right tags, the search engine can index the page more easily, which will help improve its ranking.

You can also use the right tags on the images of your web page. They will help while indexing the images, which may also appear in search results. Put simply, tags help search engines find your website quickly know what it is all about.

Your headlines and sub-headlines need to be broken into different sizes. For this, you should use the H1, H2, H3, H4, etc. tags. Well laid out tags help search engines read your content properly and rapidly. H1 is the largest headline size – there should only be one for each text, article, or page.

Use Appropriate Keywords to Optimize the Content

The terms keyword and keyphrase refer to the words or phrases people use when they are searching for something online. Keywords also describe what a web page is all about. These words help Google, Yahoo, and other search engines match certain web pages to specific search queries.

Don’t place your keyword too many or too few times in one page. Most SEO experts recommend a keywords density of between 2% and 4%. In other words, if your text has 1,000 words, the keyword (or keyphrase) should appear between 20 and 40 times.

Hopefully, after reading this article, you now understand why search engine optimization is so important for a website. According to Fort Lauder Dale SEO, a site with a super SEO gets lots of visitors, which lead to many backlinks, which also help improve its ranking.


Interesting related article: “What is Search Engine Optimization?