Some people may not be familiar with SEO burnout. However, there is a big chance that someone they know or themselves is suffering from burnout. Burnout is painful. When a person feels burned out, they will feel diminished, like some part of themselves is slowly dying.
The common symptoms and signs may include sweaty palms with just a mention of the word “ranking.” Even by just visiting websites and checking stats in google can be a big stress already.
There is also a sharp feeling in the pit of the stomach upon realizing that the search traffic unexpectedly dropped. Or it could be that the person is slowly losing interest in the activities that they usually find enjoyable such as optimizing blog posts for the search engines.
Burnout usually happens when a challenge feels insurmountable for a person. Here are some ways to get over SEO burn out.
Prioritizing Personal Well-Being To Replenish Personal Resource Successfully
The first step in prioritizing personal health is to have an appointment with a doctor. It is also better to have an objective medical assessment. For a person to perform well in doing SEO, they need to assess themselves on the capacity of things that they can successfully do.
Before prioritizing traffics and optimization, it is best for a person to have good sleeping habits, to exercise, to get proper nutrition, and to have a continuous connection with important people. Practicing calmness while promoting well-being can be done through writing journals, undergoing talk therapy, meditation or simply having an alone time while doing the things they enjoy.
Take a (short) break from SEO
Stop spending too much time with the analytics. If a person feels burnout, it is better to take a break from anything that has a connection with SEO. Working on optimization while feeling burnout can worsen the feeling and the situation at work. A short break simply means that sometimes you have to avoid reading the latest Google updates, don’t obsess over site traffic and avoid re-optimizing the old contents for rankings.
Always Take Opportunity To Reassess
There are things in a workplace that change. Like in SEO, rankings and traffic may drastically fall after a few days. No matter how a person thrives on keeping the search rankings up, search engines don’t seem to coordinate sometimes.
Consider getting help from other experts in the industry. You can be a digital guru yourself and have your own company but there is also no problem if you get services from others. If you have a company based in Las Vegas, you can hire some other Las Vegas SEO to help out.
There are things about work that overlap on the things that a person cares the most. Maybe finding another focus besides rankings can be an important step to success. Always keep in mind that no rankings or traffic is worth risking personal health, sanity or even the soul.
Sometimes for other people burnout is the turning point that motivates them to rest, take a step, and create a plan that’s more fulfilling.
Spend Time With The Target Audience & Target Market
There are times when a person that does SEO loses their touch with the audience needs and wants. Their burnout often starts to sink in, and they will start to think that SEO is about optimization, rankings, and traffic alone. These thoughts suddenly fill their minds instead of prioritizing problems, solutions, and people.
Rethink About Extracurricular Activities
There are few things that a person does to supplement their work that will also help them in excelling and staying on the top rank. Though these are things that can be the requirements for a person to manage an SEO job that they do, sometimes it can be the main ingredient of feeding an SEO specialist’s burnout recipe.
Spend Time Doing Something You Love
Since most of the SEO task management can be done online or at least the tasks can be perfectly done with the use of computers, it is better for SEO specialists to move away from their laptops. They should avert their attention to doing activities such as jogging, going out for tea, or anything that doesn’t involve clicking on the mouse.
Spending time on things that will make a person happy is another way that a person could get over a burnout. Also, doing things that a person loves can be a good way for them to achieve new insight into their website, business or SEO strategy. It will give the person motivation to get back and make things moving.
Takeaway
It is normal for SEO to struggle with SEO burnout. A lot of people experience this kind of situation. There are a lot of business owners, marketers, and professional SEO specialists who have suffered it at least once. Thankfully, it is a struggle that won’t last forever if a person knows how to get over it.
About the Author Lamiia Massey
Lamiia Elijah Massey started Las Vegas SEO Marketing Company in 2018, working with local businesses in Las Vegas, Nevada, and surrounding areas. His Digital Media Agency excels at getting local companies seen in the search engines, primarily on the first page of Google. You can call him at: 1-702-381-4889 for expert consultation.
Interesting related article: “What is Digital Marketing?“