When your patients come to you for a consultation, they are likely experiencing a variety of emotions, including anxiety, curiosity, and excitement. Although these emotions are common in the lead-up to medical treatment, you certainly don’t want your patients (or potential patients) to associate your office with them. Search engine optimization (SEO) for plastic surgeons is how to be found by potential patients and convince them that you are the most qualified, caring surgeon for their requirements.
Why is SEO for plastic surgery so crucial today?
Investing in search engine optimization (SEO) for cosmetic surgery (or plastic surgery marketing in general) may seem like a chore but putting it off will only hurt your business. SEO for cosmetic surgery essentially serves two purposes:
Facilitates the development of an indexable website (which makes you more visible)
provides value to your patients at every stage of their journey by providing content that is relevant and helpful to them.
Your patients will likely keep seeking a new provider if they have trouble locating you or if they receive insufficient information about you once they do.
Why you shouldn’t put off cosmetic surgery SEO?
- Google will generate up to 94% of all organic search traffic.
- Just under half of all consumers read anywhere from three to five pieces of material (such as blogs, social media postings, or landing sites) before making a final decision on a service or product.
- Over three-quarters (78%) of all searches are made inside a specific geographic area, and the number of “near me” queries is constantly and dramatically increasing.
- Customers will wait no more than two seconds for your site to load, and this also applies to mobile devices.
- In fact, 88% of customers say they trust internet reviews as much as or more than recommendations from friends and family.
- Perhaps the most compelling argument for giving SEO for cosmetic surgery top priority? The most popular organic result receives 33% of all clicks. Over 75% of all clicks go to the first five results.
In today’s information era, if you aren’t on the very first page of search results, you might as well not exist. You can succeed with the right SEO approach.
Use These SEO Strategies to Bring in More Plastic Surgery Patients
Here are search engine optimization (SEO) strategies for plastic surgeons to increase website traffic and book more patients.
Although search engine optimization (SEO) is vital for all businesses, it is especially crucial for cosmetic surgery practices that rely on internet visitors to bring in new customers.
Use Google My Business
To manage your company’s visibility in Google Maps and local search results, create a free Google My Business (GMB) listing. A Google My Business (GMB) page that has been claimed and optimized can have a significant impact on search engine optimization. If you have a Google My Business page, it will be displayed to potential patients who are looking for a plastic surgeon in their region. Verify that all of this data is correct and up to date.
Publish High-Quality Content
Creating and sharing high-quality content that is specific to your area is an excellent SEO strategy. This includes creating information like blogs, white papers, and ebooks that will pique the attention of potential patients. This will aid in lead generation, as well as establish your credibility and trustworthiness in the eyes of your target market.
Make sure your title tags and meta descriptions are optimized.
Search engine optimization (SEO) relies heavily on details like your title tags and meta descriptions. The meta description is the short summary that appears under the title tag in search results, but the title tag itself is what really shows in the results. You want both of them to be relevant to the content on your website and optimized for your chosen keywords. If you don’t have the technological know-how to handle these chores, SEO company will appreciate your assistance.
Create Reputable Outbound Links
When it comes to search engine optimization, backlinks are crucial. Links pointing back to your site are known as backlinks. Google considers these links to be votes of confidence, therefore the more of them your site has, the higher it will appear in search results. Creating high-quality content that other people will want to link to is one of the finest strategies to generate backlinks.
Keep Your Site Up-to-Date for Better Search Engine Optimization
Website freshness is a major component in search engine optimization. How often the information on your website is changed? Keep your website current with recent news, blog entries, and other stuff that Google likes to see. Not only will this aid your SEO, but it will also keep potential patients interested in what you have to offer.
You may improve your position in search engine results by employing the appropriate SEO tactics. Getting your website higher in the search results can allow you to attract more patients online. More patients mean more potential for expansion as you build your practice.
Now is the time to put these SEO strategies for plastic surgeons practice.
Interesting Related Article: “How One Plastic Surgeon Is Engaging Employees to Do Their Best Work Ever From the Office“